The front-end team at the e-Plus agency recently redesigned the layout of the e-commerce websites for Lojas Comfort and Sapataria Nova . Both belong to the R. Milet Group.
The Lojas Comfort chain, which specializes in comfortable shoes for women, currently has 11 physical stores. Sapataria Nova, which has 15 stores, focuses on multi-brand stores with much more fashion at lower prices.
The service was provided through the VTEX platform , a cloud commerce system that enables the implementation of SmartCheckout and endless aisle (omnichannel), among other features.
Indeed, the new Design aims to improve the consumer experience in virtual and physical stores, and thus increase the company's sales.
Access and read the post " What is VTEX ?" as well.
REDESIGN: CHARACTERISTICS OF R. MILET GROUP STORES
The redesign service carried out by e-Plus at Grupo R. Milet stores mainly covered the implementation of the following items:
- Clothing and footwear search system by size
- Categorized banners
- Sales of combos that make it possible to increase the Average Ticket of stores
- Highlight of benefits
- Responsiveness (adapts to multiple screen sizes and formats)
Furthermore, the entire design was created from scratch thanks to the 100% editable CMS of the VTEX platform.
In other words, the layouts for Comfort Stores and Nova Shoe Store are not based on any template . Instead, they are completely original and unique.
EXPECTED RESULTS AFTER REDESIGN
With the new Design, R. Milet Group stores are mainly expected to offer consumers a better shopping experience.
In fact, with new layout features, consumers will be able to find what they want faster.
In addition, due to the responsiveness of the layout, consumers will be able to shop with ease on the large screens of desktops and notebooks, as well as on the small screens of tablets and smartphones.
Furthermore, the passwordless checkout system provided by VTEX makes it possible to close a sale in a few seconds. That is, it enables impulse buying.
In this way, with a faster purchase, the consumer's critical sense is suspended and sales come out more naturally.
ABOUT THE R. MILET GROUP
Grupo R. Milet has 26 physical stores in the Northeast and has been operating in e-commerce since 2019.
Sales are made for delivery throughout the national territory through the e-commerce sites of Sapataria Nova (multi-brands focused on fashion with more than 15 years in the market) and Lojas Comfort (feminine brand of super comfortable products with more than 7 years of experience). Marketplace).
ABOUT VTEX
VTEX is a Brazilian multinational company in the cloud commerce and omnichannel digital transformation sectors . Its solutions catalog includes technologies such as the VTEX e-commerce platform and the inStore point-of-sale terminal, among others, ideal for companies like yours.
ABOUT THE E-PLUS AGENCY
The e-Plus agency is a company from São Paulo that provides e-commerce deployment quality Digital Marketing Management. Since 2013, when it was founded, e-Plus has produced more than 300 virtual stores and carried out hundreds of publicity campaigns for national and international clients.
