In Influencer Marketing, a macro influencer, also called a macro influencer, is a digital influencer who has gained from 500 to 1 million followers on at least one social network, blog, podcast or other internet communication channel in which he works. .
According to an article on the website O Povo , Brazil currently has 500 digital influencers. Among them are macro-influencers, who are positioned one step below mega-influencers and one step above nano and micro-influencers.
Also according to the website O Povo, macro influencers receive an average of R$100 per month. Their income comes from social networks like Youtube and Twitch, for example, platforms that have affiliate systems, subscriptions and donations. In addition, they can sign advertising contracts with medium and even large sponsors.
EXAMPLES OF MACRO INFLUENCERS
A good example of a digital macro influencer in Brazil is the biologist Davi Calazans, who has a scientific channel on Youtube called “Ponto em Comum”. It has today (July 2022) just over 860 subscribers. In the Northeast, it is the largest channel in the industry.
Like mega influencers, macro digital influencers like Calazans develop communication aimed at the general public. This means that they deal well with the topic of the segment in which they operate, but with a bias towards the broad masses.
Another example of a macro influencer is the relationship coach and specialist in female conquest, Larissa Alencar. Her channel “Deciphering them” on Youtube has more than 780 thousand followers (July 2022).
On her channel, Larissa publishes videos with an average of 10 minutes, in which she teaches men to have more self-confidence and to conquer a more adequate relationship with women.
HOW CAN THEY BE USEFUL IN E-COMMERCE?
Macro influencers work with large audiences, but not as large as mega influencers. Therefore, the trend is for this audience to have greater engagement around the central topic under discussion on the blog, social network, podcast or other communication channel. As such, they are perfect for advertising niche businesses.
For example, if you sell kitchen products on your e-commerce, then it might be a good idea to hire a macro influencer who has a YouTube channel or a WordPress blog about the culinary arts to promote your products. Due to the good engagement of the public, this type of influencer can bring thousands of people into your virtual store.
Finally, use the power of macro influencers to market your business. It is a way to make your e-commerce well known among an audience that is interested in the area in which you operate. It might be worth investing in!
- As soon as you can click on “Influencers” and learn how they affect purchasing decisions!
