In Influencer Marketing, a nano-influencer, also called a nano-influencer, is a digital influencer that has gained 1 to 10 followers on at least one social network, blog, podcast or other internet communication channel in which it operates.
According to an article on the website O Povo , Brazil currently has 500 digital influencers. Among them are nano-influencers, who are one step below mega , macro , and micro-influencers in the hierarchy of digital influencers.
Also according to the website O Povo, nano influencers earn an average of up to R$15 per month. This revenue comes from affiliate systems, subscriptions and donations integrated with platforms such as Twitch and Youtube, for example. In addition, they often close advertising contracts or make “merchandising” for small businesses.
EXAMPLES OF NANO INFLUENCERS
A good example of a nano influencer is Felipe Kalil. He has the Jornada da Foto channel on Youtube, currently (July 2022) with just over 6 thousand followers. It is a channel dedicated to sharing tips about photography.
Thus, throughout his videos, Kalil exposes tips on producing images and using software such as Photoshop and Lightroom, for example. He also publishes tutorials on composition, gear presentation and much more.
Another example of a nano influencer is Ademir Luiz, who has a channel with just over 2 thousand subscribers on Youtube (July 2022), in which he addresses subjects such as nonsense humor, cinema and literature.
HOW CAN THEY BE USEFUL IN E-COMMERCE?
The usefulness of nano influencers for e-commerce lies in the fact that they have a small but highly engaged audience. Therefore, hiring one of them can help you to promote your products to people who are very passionate about a certain subject.
Indeed, when promoting your products through the nano influencer, the tendency is for people who follow you to acquire high confidence in your brand. In other words, your e-commerce can gain great promoters.
One advantage of hiring nano influencers is that they are much cheaper than mega, macro and micro influencers. In this way, you can create a strategy in which you hire several nano influencers, which will help you to win many more engaged consumers for your business.
As soon as you can, click on “ Influencers ” and find out how they affect purchasing decisions!
