To outperform the competition in e-commerce, you need to excel in all areas, including social media, which has long been neglected by online store managers, as revealed in the post " E-commerce presence on social media is incompatible with consumer presence ." So, it's time for you to improve and stay one step ahead of the rest. Here are some opportunities:
1. Introduction to Social Media Marketing:
ComSchool training that shows you how to plan and create your first campaigns on the main social media platforms operating in Brazil. It also teaches you how to manage crises and monitor metrics. The course is 12 hours long and can be taken in person or online (live).
2. Social media manager course:
Offered by Internet Innovation, this course lasts 60 hours, during which students receive instruction on how to manage Digital Marketing and Inbound Marketing on social media platforms such as Facebook and Instagram . It can be taken via video lessons (distance learning), online (live), or in person.
3. Social networking course:
Commerce School carries out this training in face-to-face or online (live) formats, in which you learn to plan and control metrics from different social media such as Pinterest, YouTube, LinkedIn, Twitter and Facebook, among others.
4. E-commerce and social media combo course:
This package, developed by marketing expert Denis Zanini, demonstrates how to create an online store and promote it effectively on social media. It presents the 4Es of social media, explains how to generate content, and how to measure and improve results.
5. Content production course for social networks:
This is another training course from ComSchool . Taught by journalist Liliane Ferrari, it's available as two-hour video lessons. In that time, you'll learn how to define your Buyer Persona , the topics, the posting schedule, and how to produce posts for social media.
In addition to providing social media training, try to keep your team in constant communication. There are specific tools you can use to do this. Read the article " 5 apps to connect your team and organize work in your e-commerce " and stay informed!
