How about embarking now on the challenge of keeping social networks attractive for e-commerce? Today, more than ever, these media have served the purpose of e-commerce. Through them it is possible to display the features, appearance and advantages of the products and thus lead more people to the shopping carts of your virtual store.
But not only that. Social networks are also an environment to create lasting bonds. This type of link generates recurring visits. Well, you already know, it's always good to have repeat visitors, because in one or another of their returns they may make one or more purchases.
That's why keeping social media attractive for e-commerce is so fundamental. And knowing that, I've prepared 10 tips that will help you attract new visitors to your brand's fanpages and make them recurring. Check it out next!
HOW TO MAINTAIN ATTRACTIVE SOCIAL NETWORKS FOR E-COMMERCE
To keep your social networks attractive for e-commerce, follow this step by step:
Get to know each social network better and choose the best ones for your e-commerce:
First of all, get to know the social media platforms available on the internet. Many of them focus on text, others on videos, others on photos, and still others on GIFs, among other elements. Choose at least three where your target audience is present. Access the article " 10 main social media platforms to engage your e-commerce in Brazil " and learn about some of them.
Have a unified and beautiful design:
Your Design needs to be unified according to color patterns and symbols stipulated in your Organizational Culture. This will ensure that your fanpage looks the same as your online store, physical stores and other sales channels. Standardizing like this provides more credibility for your brand. Finally, use design principles to create a beautiful look.
Fill in your details properly:
Carefully fill in your fanpage profile details on any social network. Start by entering your online store name and URL. Inform the address of your headquarters or physical store, telephone number and e-mail, among other forms of contact. Provide a brief history of your business, say what it does, and include the times it is open and closed.
Know your target audience well and use the appropriate communication tone:
Use your business statistics obtained through Google Analytics, Facebook Pixel , and other tools to understand your target audience. Based on these numbers and qualitative data, develop buyer personas . Adapt the tone of your social media communication accordingly. This way, your entire audience will be able to identify with your message.
Make a content plan:
Let's say you've created fanpages on Twitter, Facebook and Youtube. Each of these social networks requires different content. You then need to plan how to produce it. Also, plan the publication frequency, among other things. Create a content schedule for the entire year. Focus on commemorative, professional and commerce dates, for example.
Use sponsored and organic ads:
There are two main ways to post content on social media and attract people. The first of these is organic, which refers to free publishing posts. The second is sponsored, that is, it concerns paid advertisements. I recommend using both to attract new visitors and to engage beginners and even those who are already more assiduous.
Offer fast service in messenger apps:
For the online consumer, few things are worse than lack of service or delayed service. Many consumers want to ask questions about products and services, but cannot find an easy way to do so. That way, if you keep good agents on messenger apps all the time, you'll soon attract and engage that audience.
Use social commerce tools:
Social commerce tools are those that enable selling via social media. VTEX Social Selling , for example, is one such tool. It allows merchants to add products to a virtual cart and then share it with a customer via Messenger, WhatsApp, or another messaging app. The customer then only needs to pay to complete the purchase.
Work with gamification:
A few years ago, Tupperware was successful in hosting social gatherings in people's homes. Gamification was a key factor in this context. Women loved playing games because they received prizes and incentives. If you can bring this concept to your fan page, you'll have a lot to gain. To do so, run promotions, raffles, games, distribute prizes, and attract more and more people.
Keep an eye on metrics and optimize your results:
Employ social network analysis resources and also applications that can be integrated to track metrics such as “actions on the page”, “views”, “post reach”, “responsiveness” and “likes”, among others. See which content has the most engagement and address more related topics. Understand your audience and optimize!
As you can see, there is a lot to be done to keep social networks attractive. First of all, it is necessary to know each one of them well and to know what their main tools are. Soon after, it is necessary to understand your consumers in order to try to surround their desires and provoke purchase and engagement desires.
In any case, social networks allow you to work with organic content as well as sponsored ads. With this, it is possible to reach a multiple range of consumers, that is, those who are already very engaged and also those who do not yet know your brand.
For these and others, use social networks in your e-commerce. Try to develop content focused on your personas. Track and optimize your results, success will surely come.
Access and read our post “ 7 tools to monitor comments on your e-commerce social media ”.
