Hey you, shopkeeper! Have you ever thought about doing a VTEX WordPress integration? Did you know that with this combination of platforms it is possible to work with Content Marketing and generate more visitors and more sales in your e-commerce through a blog? So it is!
VTEX has an integration app with which virtual stores created with the VTEX IO platform can merge with a blog made in WordPress. This blog, in turn, can have a home page, categories, posts and a search tool with the header, footer and store style.
In this way, when creating content for the blog, you gain more organic relevance on Google and attract more audience to your online store. Plus, you can create blog content and link it all to your sales pages, which makes it even easier for your audience to find the products you sell.
As you can see, having a blog integrated into your online store is a real machine to turn Internet users into visitors. And soon after, when led to your sales pages, those visitors can be turned into customers and customers.
VTEX WORDPRESS: HOW TO INTEGRATE
To make the VTEX WordPress integration you need, first of all, to access the VTEX IO platform. For now, it is a closed beta only available to a small number of developers. To use it, you must have a VTEX Enterprise plan.
Furthermore, VTEX IO can be used by certified VTEX partners such as the e-Plus agency , for example, which is a creative and performance agency for online stores. The e-Plus agency is located in São Paulo, but serves clients throughout Brazil and abroad.
If you meet these prerequisites, then install the VTEX WordPress app from the VTEX App Store . Next, follow the instructions on the “ WordPress Integration ” page, which shows you how to configure, create blog pages, and declare page blocks, among other things.
Do the integration yourself or hire an e-commerce agency for it. The advantage of hiring an e-commerce agency is, above all, to be able to count on the expertise of those who do this periodically, in addition to the efficiency and agility of the service.
ADVANTAGES OF INTEGRATING A BLOG INTO THE VIRTUAL STORE
By integrating a WordPress blog into your VTEX virtual store, you will be able to count on benefits such as:
- The chance to work with Content Marketing to generate more visits to your virtual store;
- The possibility of leveraging more sales from the organic visits that the posts will generate;
- The power to associate posts with products and vice versa through the WordPress tag system;
- Improved engagement through rich content;
- The chance to achieve greater brand recognition through content;
- The possibility to build a community for your brand around the content;
- The ability to capture more subscribers (leads) for your E-mail Marketing.
Note that with a blog integrated into your online store, you have a lot to gain. So hurry up! Make your VTEX WordPress integration now and start working on Content Marketing in your e-commerce!
As soon as you can, click on " E-commerce Blog " and check out 11 examples to inspire you and help you create your own!
