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VTEX RD Station: integration allows you to optimize the shopping experience in your e-commerce

By Tiago Moraes 3 minutes reading
VTEX RD Station: integration allows you to optimize the shopping experience in your e-commerce
The VTEX RD Station integration allows you to create automated email flows, which improve the consumer experience and generate more sales. Image: @freepik
The VTEX RD Station integration allows you to create automated email flows, which improve the consumer experience and generate more sales. Image: @Freepik

VTEX RD Station is what we call the integration between the VTEX e-commerce platform and the RD Station Marketing Inbound Marketing and Marketing Automation platform. The connection, which occurs via Application Programming Interface (API), makes it possible to automate processes, save time, generate savings and increase sales in online stores like yours.

  • As soon as you can click on “What is VTEX” and read our article in which we explain everything you need to know about this e-commerce platform! Oh! And also read our post “What is RD Station"!

VTEX RD STATION INTEGRATION FEATURES

The VTEX RD Station integration provides several features that enhance your e-commerce. For example:

  • Synchronization of data: The connection allows you to synchronize information between the two platforms. This way, you can keep your leads in the correct automation flow, each with communications related to its stages of the Customer Journey;
  • marking of leads: when one lead purchase in your VTEX store and thus become a customer, the booking feature leads tag for sale automatically on the RD Station platform. This way, you will better understand which Marketing channels generate the most return. Additionally, you can create a conversion event in the lead and segment only those who are already customers. This makes it possible to generate repurchase campaigns more easily;
  • Creating email flows: This feature is ideal for situations where a customer has purchased but is taking a long time to make payment. The functionality allows you to send an email to the customer to alert them that they forgot to pay.
Video: learn more about the VTEX platform!

The VTEX RD Station connection also allows you to create automated emails for various situations. It is possible, for example, to send a thank you email for a purchase. This improves the shopping experience in your online store and keeps customers thinking about your brand.

Video: discover the main features of the RD Station Marketing platform!

HOW TO IMPLANT?

To implement the RD Station VTEX integration, rely on the support of Agência e-Plus. Agência e-Plus is certified in both VTEX and RD Station Marketing. Therefore, it is qualified to create, migrate, implement, evolve, integrate, promote, and manage projects with both platforms.

It's worth remembering that e-Plus Agency is globally recognized by the VTEX Quadrant . It's an agency that operates in Brazil, China, the USA, Singapore, France, Portugal, Mexico, Costa Rica, Morocco, Nigeria, Egypt, Italy, Chile, New Zealand, Australia, and other countries in the Americas, Asia, Europe, Africa, and Oceania. To hire us, click the button below and start a conversation with our team via messaging app:

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