In a Series B+ investment round, VTEX and several angel investors invested a total of US$8,5 million in Synerise. The two companies signed a stock-based commercial agreement, according to news published on the Finance Director Europe (FDE) website.
Synerise, for those who don't know, is a provider of behavioral modeling technology using Artificial Intelligence (AI). VTEX, in turn, has several solutions for e-commerce and unified commerce. The financial contribution will generate advantages for both parties, as well as for VTEX customers. Find out more below!
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VTEX INVESTS IN THE SYNERISE BIG DATA PLATFORM
VTEX is a multinational e-commerce and unified commerce company with over 3.500 customers in over 43 countries. It provides technologies for digital and physical sales channels, both B2C (retail) and B2B (wholesale).
VTEX's clients include global companies such as Pirelli , Walmart, and Motorola, as well as local companies like Gregory , Miess, and Vila Romana, for example. Continuously optimizing since the early 2000s, it went public on the New York Stock Exchange (NYSE) in 2021, where it is valued at US$1,2 billion, and is now continuing on an epic journey of global expansion and consolidation.
Throughout its history, VTEX has made several acquisitions, including Loja Integrada, Ciashop, and Suiteshare , aiming to expand its service portfolio and empower its clients. Now, in 2024, it is investing in Synerise to unlock the potential of AI in commerce. Keep reading!
Meet Synerise
Synerise is a Polish Big Data company that emerged in 2013. It is headquartered in Krakow and has offices in Warsaw, Dubai and San Francisco. Its main product is the SaaS platform BaseModel, which uses AI based on ChatGPT, GPT-4 and Dall-E 2 to help its clients personalize customer experiences, improve marketing campaigns and increase sales.
Synerise's BaseModel IA tool makes it possible to reduce the time for behavioral data modeling from months to just 10 days. Through it, it's possible to perform various actions, including, for example:
- Propensity forecast: discovering hidden consumer desires;
- Deviation detection: identification of changes in the individual behavior of each consumer;
- Turnover forecast: estimate of the chances of a customer abandoning your product or service;
- Individual recommendations: offers according to behavior, generating consumer satisfaction;
- Profile Score: estimate of a customer's propensity to remain loyal to your brand;
- Profile matching: identification of the most suitable customer segments for campaigns.
Additionally, Synerise’s BaseModel AI allows you to process data in real time. With this tool, you can leverage AI to predict trends and personalize experiences. This can certainly improve e-commerce sales.
With a market value of around US$120 million, Synerise operates in more than 150 segments. It provides its technology to retail, e-commerce and banks, for example. Every day, it processes more than 1 billion AI-driven decisions. With the support of VTEX, the solution is gaining momentum. Find out more below!
TECHNOLOGICAL COOPERATION BETWEEN SYNERISE AND VTEX
With the financial investment and technological cooperation agreement, VTEX will integrate Synerise's behavioral prediction models. This will allow merchants like you to leverage AI resources in your sales channels. VTEX will also develop add-on products based on Synerise's BaseMode AI, further enhancing the tool's power in e-commerce and unified commerce . Synerise, in turn, will be able to use the financial investment and VTEX's influence with major global brands to increase its global reach and accelerate its growth.
Meanwhile, you, the merchant using the VTEX platform, will have access to a powerful AI tool that will allow you to expand your potential for customer engagement and loyalty. You will be able to gain much more valuable insights to personalize shopping experiences, improve digital marketing campaigns, and boost sales.
