If you already work with e-commerce or are in the process of implementing an online store, you've probably heard of the VTEX platform . After all, one of the most powerful features of the VTEX ecosystem is the VTEX Add-on , a resource that allows you to expand the functionalities of your store in an agile and personalized way. In this article, you will understand what VTEX Add-on is , how it works in practice, and discover its main advantages and how to use it to improve the efficiency and experience of your e-commerce.
WHAT IS VTEX ADD-ON?
A resource to expand functionality without complicating things
VTEX Add-ons (or Add-on products ) are solutions offered by the VTEX platform to meet specific business demands and can be purchased separately through a subscription agreement. In other words, it is a modular complement that can be easily integrated, increasing the scalability of your project.
Furthermore, these add-ons function as pre-configured "extensions" that optimize specific day-to-day tasks in a digital operation. From logistics to customer experience, the VTEX Add-on allows you to implement solutions that help make your online store more competitive and efficient.
How is it different from a regular app?
Unlike external applications that need to be integrated via API or developed on demand, the VTEX Add-On is native to the platform and follows VTEX's security and performance standards , ensuring greater stability and seamless integration with other system modules.
MAIN ADVANTAGES OF VTEX ADD-ON
1- Speed of implementation
First and foremost, because they are ready to use, VTEX add-ons can be implemented quickly , which reduces development time and accelerates the go-live of new features.
2- Reduction of operational costs
Furthermore, by using solutions already tested and approved by VTEX , your e-commerce saves on maintenance, support, and potential integration failures.
3- Native integration with the VTEX ecosystem
All add-ons are compatible with the platform's systems , therefore avoiding conflicts and ensuring greater stability for your online store.
4- Optimizing customer experience
Features such as personalization, live shopping , and advanced logistics improve the customer journey and increase the chances of conversion.
5- Flexibility and scalability
Finally, as your operation grows, you can activate new add-ons in a modular way , adapting the store to the evolving needs of your business.
TYPES OF ADD-ON SOLUTIONS TO APPLY TO YOUR E-COMMERCE
Below, we present some of the main VTEX Add -Ons that are already revolutionizing digital retail in Brazil:
VTEX Live Shopping
With this add-on , it's possible to conduct live streams with an integrated shopping experience . During the live stream , the consumer can add products to their cart and complete the purchase without leaving the page.
- Increases engagement with the audience.
- Back to more interactive shopping experience.
- So it's a great tool for promotional campaigns.
Learn more about VTEX Live Shopping
VTEX Sales App
The Sales App is a sales application for consultants and salespeople, ideal for omnichannel operations . In this sense, it facilitates the management of orders, customers, and inventory.
- Allows personalized service.
- Integration with physical stores.
- Works offline, ideal for fairs and events.
Read the Oscar Calçados case study and see how it increased sales by 40%
VTEX Personal Shopper
This add-on promotes personalized digital service , with sales consultants acting as personal shoppers via WhatsApp or chat.
- Improves relationships with the client.
- Increases conversion rate.
- Ideal for segments such as fashion and cosmetics.
Discover more about VTEX Personal Shopper
VTEX Pick and Pack
Focused on logistics management and order picking , this add-on improves the performance of distribution centers and physical stores.
- Optimizes the process of picking.
- Reduces errors and delays in delivery.
- For this reason, it is recommended for those who work with ship-from-store.
See how VTEX Pick and Pack works
VTEX Shipping Network
VTEX's collaborative logistics add -on connects merchants, logistics operators, and marketplaces. In other words, it enables faster and more efficient delivery.
- Reduces delivery times.
- Expands shipping options.
- Lastly, improves customer satisfaction.
HOW TO IMPLEMENT A VTEX ADD-ON IN YOUR ONLINE STORE
Step by step to activate:
- First, identify the need: What problem do you want to solve? Customer service? Logistics? Conversion?
- Then, choose the appropriate Add-on: enter the VTEX App Store or consult a VTEX partner, like e-Plus.
- After that, request activation: Most Add-ons can be activated directly through the VTEX admin.
- Right after, configure according to your flow: customize the options according to your business model.
- Lastly, train your team and make sure everyone knows how to use the new functionality.
Golden tip: count on a specialized agency
Working with an agency like e-Plus, specialized in VTEX projects , is essential to guarantee an effective, secure, and customized implementation . This avoids rework and increases efficiency. Furthermore, with experience in hundreds of e-commerce projects, the e-Plus team can guide you from choosing the add-on to configuration and monitoring results.
REAL EXAMPLES OF SUCCESS WITH VTEX ADD-ONS
- Oscar Shoes: 40% increase in digital sales with the VTEX Sales App.
- Stores that use Live Shopping: report up to a 70% increase in engagement rates.
- Cosmetic brands: who adopted the personal shopper also increased buybacks by up to 30%.
In short, these results show how choosing the right Add-On can transform the performance of your e-commerce.
CONCLUSION
VTEX Add-ons are a strategic solution for retailers who want to scale, automate, and personalize their e-commerce experience. As we've seen, with options ranging from customer service to logistics, VTEX Add-ons allow you to transform your online store quickly, securely, and intelligently.
Therefore, if you want to know how to implement one or more add-ons in your operation, talk to the experts at e-Plus . Also, take advantage and explore other articles on our blog to continue learning about how to make your e-commerce more efficient and profitable.
