THE SUCCESS OF OSCAR CALÇADOS WITH THE VTEX SALES APP
Oscar Calçados , one of the largest footwear retail chains in Brazil, recorded a significant 40% growth in online sales after adopting the VTEX Sales App , a tool that connects salespeople from physical stores to the digital environment. In other words, this success story is a clear example of how omnichannel integration can boost e-commerce performance and optimize the customer journey.
Therefore, if you're looking for new ways to increase e-commerce sales and improve the customer experience, keep reading to understand how this VTEX solution can transform your business as well.
WHAT IS VTEX SALES APP?
The VTEX Sales App is a solution developed to unify the shopping experience between physical and digital channels. With it, salespeople in physical stores can access the brand's online catalog, make sales remotely, issue orders, and even generate commissions from digital sales.
Furthermore, this tool is an essential part of the unified commerce strategy , allowing consumers to seamlessly transition between the online and offline environments , whether to buy online, pick up in-store, or receive at home with the assistance of a salesperson.
Main features of the VTEX Sales App:
- Real-time product catalog consultation
- Creating and tracking orders
- Application of discounts and promotions
- Monitoring commissions and goals
- Integration with WhatsApp and social networks
As a result, this level of connectivity between channels is essential for brands that want to offer a complete and personalized omnichannel experience.
THE OSCAR FOOTWEAR CHALLENGE BEFORE THE APP
Before implementing the VTEX Sales App , Oscar Calçados faced challenges common to many retail companies:
- Low integration between physical store and e-commerce
- Difficulty in converting sellers into digital sales channels
- Decentralization of customer service
- Inconsistent shopping experience across channels
Despite this, the chain already had a well-established online operation. Even so, it sought a way to enhance the performance of its physical sales representatives , allowing them to also participate in the consumers' digital journey. Thus, the objective was clear: to increase online revenue and improve the shopping experience at all points of contact.
THE UNIFICATION STRATEGY THAT GENERATED RESULTS
With the implementation of the VTEX Sales App , Oscar Calçados promoted a true digital transformation, especially focusing on channel integration and empowering its salespeople.
See below how the strategy was applied in practice:
- Training teams to use the app and digital service
- Commissioned incentive campaigns for salespeople
- Real-time monitoring of results
- Personalized offers sent via WhatsApp
From then on, salespeople began to act as true digital consultants , able to assist customers even outside the store, share payment links, and close deals more quickly, all using their smartphones.
Consequently, this new approach not only increased online sales, but also raised the average order value and improved customer loyalty.
RESULTS ACHIEVED: 40% INCREASE IN DIGITAL SALES
The strategy worked so well that Oscar Calçados saw its digital sales grow by 40% in a short period of time after adopting the new tool.
In other words, this number represents much more than an operational improvement; it demonstrates the direct impact that process digitization and channel integration can have on a business's revenue.
Additionally, other positive results were reported:
- Increased sales engagement
- Reduction in service time
- Greater control over the sales funnel
- Improved customer experience
As a result, consumers began to have a more personalized and seamless experience , with proactive service and the ability to move between channels according to their preferences.
WHY INVEST IN OMNICHANNEL SOLUTIONS?
Increasingly, consumers expect integrated and convenient experiences, regardless of where they are. According to data from the Harvard Business Review , more than 70% of customers use multiple channels before completing a purchase . Therefore, investing in omnichannel solutions is no longer a differentiator, but a competitive necessity.
Among the main advantages of adopting an app like VTEX Sales App are:
- Increase in total sales
- Harnessing the potential of physical sellers
- Greater digital presence with personalized service
- Ease of managing and monitoring sales
Finally, unifying sales channels allows consumers more freedom, convenience, and security to shop as they wish, leading to higher conversion rates and satisfaction.
HOW CAN THE VTEX SALES APP HELP YOUR BUSINESS?
If you have a physical store and an e-commerce business, the VTEX Sales App could be the missing link to boost your results. With this tool, you transform your sales team into digital agents, improve customer communication, and expand your online presence.
Furthermore, the solution is native to the VTEX platform , which ensures full integration with your sales, logistics, and marketing ecosystem.
Looking to take the next step? Here at e-Plus , we specialize in VTEX technology and digitalization solutions for retail . That's why our team can help you create a tailored action plan focused on performance and results.
CONCLUSION: THE FUTURE OF RETAIL IS CONNECTED
The Oscar Calçados case study shows that it's possible to combine the best of the physical and digital worlds to sell more, offer a memorable customer experience, and increase operational efficiency.
With the support of the VTEX Sales App , the brand was able not only to grow its sales, but also to create a smarter, more integrated, and customer-centric sales structure.
So, if you want to transform your e-commerce with strategies like this, take the opportunity to explore the content here on the e-Plus blog . After all, we have dozens of articles about VTEX, omnichannel, digitalization, and e-commerce performance waiting for you!
