Selling products on Youtube: customers will be able to buy from the platform after watching videos like unboxing. Image: @stories
The world's largest video platform has just started testing what can become a real take-off ramp for e-commerce. I'm talking about selling products on Youtube directly.
Apparently, with the new feature, retailers like you will be able to showcase products in videos. And these, in turn, will feature the icon of a shopping bag. So, after seeing a review, unboxing or other content, consumers will be able to buy more easily.
Check, then, how the tests of this new tool are going. Discover the potential of this resource in e-commerce. Know, finally, the advantages of putting your business on Youtube.
As soon as you can, click on " YouTube content creators may have more revenue streams " and read a complementary post.
SELLING PRODUCTS ON YOUTUBE
According to a note published by TeamYoutube collaborator and community manager for the aforementioned video social network, Jordan, YouTube is testing a new way for people to find and buy products.
It reports that testing is currently only taking place in the US with a limited number of content creators. But the idea is, if all goes well, to gradually expand the resource to larger audiences.
During testing, content creators can include products for sale within their videos. And viewers, in turn, by clicking on the icon of a shopping bag, can see the list of products being presented.
“From there, viewers can explore each product page to see more information, related videos, and purchase options for that product,” explains Jordan. As you can see, YouTube is embracing social commerce.
Social commerce , or s-commerce for those unfamiliar, is a type of e-commerce that utilizes the functions of social networks to attract, integrate, and retain users, as well as to sell them products and services.
Be that as it may, some people already think it's all great. The institutional vice-president of VTEX, Alfredo Soares , for example, said that this will enhance the Customer Journey, "it will catch the customer at one of the moments when they are most susceptible to making purchases," he predicts.
ADVANTAGES OF PLACING YOUR E-COMMERCE ON YOUTUBE
Youtube is a video platform that has over 2 billion users, who live in over 100 countries and speak over 80 languages. Its audience is mostly made up of people aged 18 to 34, who together watch over 1 billion hours of videos a day.
This is the perfect scenario to offer the products you sell in your online store, especially since the videos have audiovisual content that undoubtedly captivates much more than other types of content.
On YouTube, you can create a channel for your company, post videos, and link them to your e-commerce product sales pages. Additionally, you can embed the videos directly on your sales pages , which certainly improves the shopping experience.
And now, with the new YouTube direct sales feature coming, it might be time for you to start creating a channel on the platform. Get there before your competitors and stay one step ahead of them!
As soon as you can, click on “ Americanas ao Vivo ” and discover a project that successfully integrates live streaming into e-commerce.
