Increasing revenue sources for YouTube content creators is on the agenda of the world's largest video social network. The company intends to strengthen its e-commerce structure in order to generate more profits for its partners.
According to what CEO Susan Wojcicki wrote in a post about the platform's priorities in 2021 , artists are realizing that there are increasingly more new ways to profit within the social media environment. She hinted that there will be even more in the future.
Indeed, one of the company's proposals is to promote e-commerce through direct product sales, according to news from Olhar Digital . Furthermore, according to Canaltech , YouTube wants to allow content creators to sell advertising space within their content.
MAIN SOURCES OF REVENUE FOR YOUTUBE CONTENT CREATORS
Today, the main sources of revenue for YouTube content creators are:
- Advertise with us!: Display of display, overlay and video ads;
- channel clubs: subscriptions made by channel members;
- product shelf: display of own brand merchandise on some video pages;
- Super Chats and Stickers: viewers pay to highlight live chat messages;
- Youtube Premium: Part of the subscription fee is passed on to eligible content creators.
Now, with new revenue streams on the way, platform partners will be able to further increase their profits. This, in turn, will allow them to also increase the quality of the content and attract even more audience to the social network.
HOW MUCH DOES A YOUTUBER EARN?
Do you know how much a YouTuber earns? According to an article by Nathália Tameirão on the Sambatech blog , a content creator on that social network receives on average between $0,25 and $4,50 for every 1.000 views.
Knowing this, Nathália listed the biggest Youtubers in Brazil according to their revenue. From largest to smallest, the top three were:
- Kondzilla channel: 971 million views with monthly earnings ranging from $234 to $3,9 million
- Felipe neto: 209 million views with monthly earnings ranging from $52 to $838
- Back door: 71 million views with monthly earnings ranging from $18 to $285
As you can see, maintaining a channel on the platform can generate a lot of money. So, maybe it's worth it and it's time to start working there content about the products you sell in your online store. What do you think?
As soon as you can, click on “ Google Ads Youtube ” and learn how to advertise on one of the largest video platforms on the planet.
