Americanas launched the Americanas ao Vivo project six months ago, in which sellers from its marketplace, B2W , showcase products in real time to users of the famous retail chain's superapp . Since then, sales have increased up to sevenfold. It's Americanas' live commerce.
In all, more than 50 hours have been broadcast so far. Thousands of items were sold this way. In addition, the retailer reports that on the days of the lives, the search for the products on display grows by up to ten times.
According to Americanas, all 80 of the company's sellers can showcase their products on the channel. To do so, simply click on " Live Hotsite " and register your email. Then just access your email and confirm your registration. Sellers do not pay to participate in the live streams.
As soon as you can, click on " What is a superapp ?" and read a complementary post.
HOW “AMERICANAS LIVE” WORKS
The Americanas ao Vivo project operates within the retailer's superapp , where sellers, artists, and influencers can present products live to an online audience. Right below each live stream, the app includes a photo of the product and an "Add to cart" button to facilitate the purchase.
To help sellers with the presentations, Americanas has a production team. This, in turn, helps sellers create a broadcast script. In addition, the team gives tips on how to choose products and what to say and what not to say in the lives.
According to Lojas Americanas, when the seller himself shows the product, consumers are more confident to make a purchase. In other words, lives improve sellers' credibility.
In fact, the results are much better. The geek product store Varinha, for example, managed to sell the same amount in one hour of live that it would sell on a Black Friday day. And the handicraft e-commerce Jirau da Amazônia sold ten days in two days.
As you can see, live videos can improve sales conversion performance. So, how about somehow using the same strategy in your e-commerce? Here's the tip!
As soon as you can, click on " E-commerce Video Chat " and understand how this feature can humanize customer service and improve your sales.
