In today's e-commerce landscape, personalization is key to acquiring and retaining customers. In fact, according to McKinsey , companies that invest in personalization can generate up to 40% more revenue . However, many retailers still struggle with the difficulty of translating data into practical actions.
This is precisely where the partnership between Synerise and VTEX makes all the difference. The union combines cutting-edge artificial intelligence with one of the world's largest e-commerce platforms. This allows your store to understand consumer behavior in real time and, consequently, offer unique experiences that increase engagement and conversion.
By the end of this article, you will understand:
- What is integration between Synerise and VTEX.
- How to use smart data to create personalized experiences.
- What are the main benefits for your online store?
- Practical examples of application in e-commerce.
WHAT IS SYNERISE AND HOW DOES IT CONNECT TO VTEX?
Synerise is a global data intelligence and personalization platform that uses artificial intelligence to analyze behaviors, predict intentions, and automate interactions . Furthermore, its technology is capable of transforming large volumes of data into actionable insights for digital retail.
VTEX, on the other hand, is a complete digital commerce solution , present in more than 30 countries, offering a robust infrastructure for online stores of all sizes.
The two companies merged in 2023 when VTEX invested US$8,5 million in Synerise . The goal is clear: to enhance behavioral modeling through AI and bring personalization at scale to retailers worldwide.
In other words, what once seemed impossible (offering truly unique experiences at scale) is now a reality.
WHY IS PERSONALIZATION SO IMPORTANT IN E-COMMERCE?
Imagine walking into a physical store and the salesperson already knowing your size, style, and color preferences. The chance of making a purchase increases, right? It works the same way online. That's because consumers don't want to feel like just another number: they want the store to understand their needs and offer relevant products at the right time.
According to Segment , 71% of consumers get frustrated when an experience isn't personalized . This means that if your store doesn't offer intelligent recommendations, the customer may simply switch to a competitor.
HOW TO USE SYNERISE AND VTEX TO PERSONALIZE THE CUSTOMER EXPERIENCE?
1- Real-time data collection
Synerise captures information about every user interaction with your store: pages visited, browsing time, banner clicks, products viewed, and purchases completed. All in real time.
2- Creation of behavioral profiles
This data is transformed into rich and detailed profiles . For example, one customer might be identified as "focused on promotions," while another is a "recurring buyer of sportswear."
3- Advanced segmentation
With the VTEX and Synerise integration , you can create dynamic and highly specific segments , such as:
- Customers who abandoned their cart in the last 3 days.
- Users who frequently purchase over R$300.
- People who clicked on a particular product but didn't purchase it.
4- Custom actions
Using this intelligence, it is possible to trigger fully customized campaigns:
- Personalized emails with recommended products.
- Notifications push with specific promotions.
- Dynamic banners that change according to the navigation profile.
- Exclusive Offers in real time to recover abandoned carts.
5- Automation with AI
Undoubtedly, the biggest advantage lies in the use of Synerise's artificial intelligence , which learns continuously and can predict the likelihood of each customer making a purchase. This means you don't need to manually configure each campaign: the technology makes automatic adjustments to increase conversion.
PRACTICAL APPLICATION EXAMPLES
At e-Plus , we've followed cases of brands that have achieved significant results through integration. Imagine, for example, this scenario:
- A cosmetics store realized that many customers were searching for “skincare kit"but only purchased individual products. With Synerise, it was possible to identify this behavior and create personalized combos at checkout, increasing the average ticket by 25%.
- A sportswear e-commerce began recommending complementary products (such as athletic shoes along with workout clothes). The result was an 18% increase in cross-selling.
- An electronics marketplace used dynamic banners that adapted to their browsing history. Customers who searched for “Bluetooth headphones" saw targeted offers right on the home page. This simple change increased the click-through rate by 40%.
DIRECT BENEFITS FOR RETAILERS
- More conversion: customers receive relevant offers and are therefore more likely to purchase.
- Increase in average ticket: smart recommendations encourage additional purchases.
- Reduced cart abandonment: automatic and personalized messages rescue undecided customers.
- Loyalty: positive experiences make the consumer come back.
- Operational efficiency: AI-based automation reduces manual efforts of the marketing team while improving productivity.
IMPORTANT TERMS EXPLAINED
- Real-time personalization (real-time personalization): instant adjustment of offers and content according to user behavior.
- Behavioral modeling: advanced data analysis to predict future customer actions.
- Cross-selling: technique of offering complementary products.
- Upselling: incentive to purchase a more complete or premium version of a product.
CONCLUSION
Therefore, the union between Synerise and VTEX represents a milestone for e-commerce. For the first time, retailers have access to a technology that combines intelligent data, artificial intelligence, and automation at scale, thus allowing them to create personalized experiences for each customer.
If you're looking to increase conversion, reduce cart abandonment, and build customer loyalty, investing in this integration is an essential step.
Want to take your e-commerce to the next level? e-Plus specializes in VTEX projects and can help your store achieve real results. Talk to our team and discover how to transform data into sales.
FREQUENTLY ASKED QUESTIONS ABOUT SYNERISE AND VTEX
What is the integration between Synerise and VTEX?
It is the union between the Synerise data platform and the VTEX e-commerce solution, enabling personalization at scale with artificial intelligence.
How does Synerise improve the customer experience at VTEX?
It collects data in real time, creates behavioral profiles, and automatically triggers personalized campaigns.
Is it worth investing in Synerise and VTEX for small e-commerce businesses?
Yes. Personalization increases conversion and loyalty in businesses of any size, especially when applied automatically.
What direct benefits does this integration bring?
More conversion, increased average ticket, reduced cart abandonment, and customer loyalty.
Does Synerise replace the marketing team?
No. It enhances teamwork, automating processes and allowing the team to focus on strategy.
