Hello, hello, friends of Agência e-Plus, how are you all doing? There's nothing better than starting the day reading a success story, right? Well, today I'm going to present to you the case of Chevrolet Brazil, which used resources from the Meta Ads platform to increase the number of conversations between consumers and the brand's salespeople, thus generating more leads (contacts) and more sales. Want to learn more about this Digital Marketing case study ? Come along!
HISTORY OF CHEVROLET BRAZIL
Chevrolet, or simply Chevy, is an American multinational automobile manufacturer belonging to General Motors. Founded in 1911 by Louis Chevrolet, it has more than 100 years of history and presence in more than 140 countries.
The brand established itself in Brazil in 1925 and, since then, has produced numerous vehicles well-known to drivers in this country, such as the Veraneio, Opala, Chevette, Monza, Kadett, Vectra, Astra, Corsa, and Celta, for example. It has several factories, dealerships, and an online store throughout the country.
Focused on continuous improvement, Chevrolet Brasil, as it is known here, intends to invest more than R$7 billion by 2028 with the goal of renewing its vehicle lineup in the country. This significant investment includes modernizing factories, the product portfolio, and the addition of new car models.
Recently, the company developed a Digital Marketing project aimed at increasing brand awareness among citizens, among other objectives. This project, carried out through the Meta Ads platform, achieved enormous success, generating leads and sales on a large scale. Next, you will learn a little more about this project. Check it out!
CHEVROLET BRASIL PROJECT WITH THE META ADS PLATFORM
Chevrolet Brazil's project with Meta Ads aimed to increase the number of leads , conversations between consumers and salespeople, and brand awareness in the country. The idea, therefore, was to increase vehicle sales. To achieve this, several solutions were used; learn more below!
SOLUTIONS
Among the main solutions of the Meta Ads platform for the Chevrolet Brasil advertising project, I can mention, for example:
- Use of WhatsApp Business for large-scale conversations with the brand's consumers;
- Click-through ads on Facebook and Instagram with the aim of driving consumers to WhatsApp;
- Total measurement with monitoring of accesses, conversations and sales to generate insights.
In this context, the ads produced for the campaign included text descriptions, product photos, the Chevrolet Brasil logo, WhatsApp icon and a button with a call to action. In effect, consumers started clicking on these ads, which took them to WhatsApp, where they could chat directly with a seller, without bottlenecks or friction. That simple! The results were excellent, as can be seen in the next topic.
CHEVROLET PROJECT RESULTS WITH META ADS
Through the Digital Marketing project with Meta Ads, Chevrolet Brasil obtained the following results:
- 60% of leads 2022 were generated from WhatsApp Business;
- 30% of conversations via WhatsApp Business produced leads in 2022;
- 5.6 points increase in the “ad recall” category;
- 3.5 points of growth in purchase intention.
This success story certainly proves the efficiency of the Meta Ads platform features. Anyway, if it worked for Chevrolet Brasil, it can undoubtedly also work for your e-commerce company. Take a test! Have your way!
HOW TO GENERATE PAID TRAFFIC WITH META ADS?
To generate paid traffic for your e-commerce using the Meta Ads platform, rely on the support of Agência e-Plus. Agência e-Plus holds the Meta Media Buying Professional certification and is therefore qualified to create, monitor, manage, and scale advertising campaigns using this technology for companies like yours.
Traffic Management
Click the button below to download the free e-book "Paid Traffic" produced by Agência e-Plus! Discover the opportunities offered by Meta Ads, Google Ads, and other advertising platforms for your e-commerce business!
With more than 10 years of history, the e-Plus Agency has already carried out e-commerce and Digital Marketing projects for companies such as Sonda, Xerox, Pirelli, Pierre Cardin and Speedo, among others, in Brazil, Portugal, Spain, Costa Rica , Ecuador, Colombia and other countries. You can also hire from anywhere in the world. To do this right now, click the following button and start a conversation via the messenger app:
