Some people think that “entrepreneur” and “administrator” are synonymous words, that is, they mean the same thing. But not, although the two functions can be assumed by the same person.
Together or separately, the most emblematic difference between the figures of the administrator and the entrepreneur is that the former aims to manage a ready-made business and the latter aims to create new businesses.
In other words, the e-commerce entrepreneur is one who:
– Has amazing ideas to and from new online stores or e-products
– Gathers own or third-party capital to plan and execute your idea
– It has a high capacity for plan complex projects in e-commerce
– Can inspire collaborators to help you execute your project
– Able to take risks by pointing to unexplored paths
– Has visions of a better future, that is, focuses on what can be achieved
As you can see, the entrepreneur is, in most cases, the owner of the business. It happens that, in many cases, this owner does not have the skills to manage his creation, that is, his e-product or virtual store. So, it is necessary for the administrator to step in.
The administrator, in turn, is the one who:
– Uses management tools to keep the business profitable
– Periodically review and optimize the e-commerce value chain
– Methodically execute plans to achieve company goals
– Directs employees to achieve better results
– Avoid risk and drive e-commerce to the right profit
– Prefers to organize things in the present than to have visions of the future
As I said at the beginning of this text, there are e-commerce owners who are entrepreneurs and administrators at the same time. However, in general, most hire an administrator to manage their newly created business.
Thus, the owner can continue with his role as a full-time entrepreneur, that is, to have other visions of the future and new businesses.
In my opinion, it is important for an e-commerce to have an administrator who is exclusively concerned with organizing the accounts and managing the virtual store so that it does not go bankrupt and an entrepreneur who thinks about the future of e-commerce with new products, new businesses, new positioning, because all this has a life cycle with beginning, middle and end and, therefore, it needs to be renewed constantly.
