In the terminology of a digital marketing agency , promoting means creating conditions to increase sales of a particular type of product or service, which can be done on regular or special dates.
When promotions are carried out on special dates (which are called “commemorative”), the chances of boosting sales are greater, as the desire to buy that consumers have is amplified at these times because of the strength of the “tradition of consumption” that is passed on from generation to generation.
In this context, the best dates to carry out e-commerce promotions are:
- Valentine's Day
Celebrated on the 12th of June in Brazil and on the 14th of February abroad, Valentine's Day generated around R$2 billion in the Tupiniquim e-commerce alone, in 2015 (ABComm estimate).
- Mothers Day
In Brazil, the date is celebrated on the second Sunday of May. As estimated by e-bit, the revenue potential of national e-commerce on that date, in 2015, was R$ 1,9 billion.
- Father's Day
This commemorative date always falls on the second Sunday of August. In 2014, expected e-commerce revenue for the period was BRL 1,34 billion (ABComm estimate).
- Children's Day
In Brazil, Children's Day (October 12) was created in 1924, but it was not celebrated until 1960 (after the Fábrica de Brinquedos Estrela campaign). The national e-commerce earned BRL 1,47 billion on the date, in 2015 (e-Bit survey).
Black Friday
Sales action that takes place after the North American holiday of Thanksgiving. In Brazil, the event takes place on the Friday after the 4th Thursday of November. In 2015, the sales of virtual stores on that date were R$ 1,5 billion (ClearSale survey).
- Christmas
The Christmas holiday is considered the day of the birth of Jesus of Nazareth in many cultures around the world. In Brazil, the date is celebrated on December 25th. The billing of national virtual stores during the year-end festivities, in 2015, was R$ 7,4 billion (e-Bit survey).
With revenues this high, it goes without saying how important it is to take advantage of these dates to create better sales conditions for your e-products and e-services, right?
I just remembered that I already posted an article here on the blog titled " Increase your profit with promotions on holidays ," in which I offer some advice that may be useful to you. Furthermore, stay tuned, because in the coming days I intend to publish a new article on how to run promotions in e-commerce. Until then!
