Brazilian e-commerce is expected to generate R$ 2,3 billion in revenue on Valentine's Day 2017, reveals a study by the Brazilian Association of Electronic Commerce ( ABcomm ) reported by Maurício Lima of Veja.com's Radar On-Line.
According to Lima's article, the date will give the following numbers to national e-commerce this year:
• 8,32 million orders
• R$ 286 of Average Ticket
If the numbers are confirmed, the amount will represent a 40% increase in revenue compared to 2016, which had sales estimated at R$2,08 billion by ABcomm, but actually sold R$1,65 billion, according to E. -bit
Regardless, what's important for an e-commerce administrator like you is knowing the best dates to run promotions . Valentine's Day is just one of them. There's also Mother's Day, Father's Day, Children's Day, Black Friday, and Christmas, among others. You need to keep an eye out and prepare your promotions in advance.
In the article " Increase your profit with promotions on holidays " I present some tips that may be useful in developing your campaigns.
Furthermore, I'd like to mention that the Vtex e-commerce platform has a Pricing system , which is ideal for running promotions in online stores. With this feature, you can create promotions based on zip code, categories, percentages, and holidays, among other parameters. It's a lifesaver!
