Every day of the year has at least one thing to celebrate. Today (September 4, 2015), for example, is Employee Day, which was established by Law number 4.965 of March 31, 1986. Dates like this can be used by virtual store managers to sell more.
But how to effectively use these commemorative dates for the benefit of your e-commerce site? The answer is: through promotions.
Here are some tips that you can take advantage of:
• Know the commemorative dates and get ahead
On site Pointer it is possible to know what is celebrated on each day of the year in question. With this knowledge, you can buy products for each date in advance, during off-peak periods. Then, on the commemorative day, it is possible to resell them as promotions and still profit from it. It works a little like Christmas, where merchants buy items months in advance when demand is low and they're cheap. Then, when the holiday season arrives, merchants find a middle ground between “selling more than they bought” and “promoting price”, and taking their profit margin from there.
• Find out how much you can reduce prices
You need to make a profit, so calculate your costs carefully before creating a promotion. The act of inserting your profit margin in the product must take into account not only how much you paid for it to your supplier, but how much it cost you to transport it and the period it was in your stock, among other parameters. To do this, it is necessary to have the accounts well organized.
• Use a suitable system
The e-commerce platform you should have many options for promotions, such as “products with better profit margins”, “products with large quantities in stock” or “customer groups”, for example, which will allow you to choose the most profitable ones for the moment.
• Publish on the web
Publish your promotions on the virtual store's blog and in related communities on social networks. Create sponsored links campaigns for e-commerce, if the keyword prices are worth it. Develop sponsored articles and post them on the blogs of influential people in your industry.
But be careful, because it's not enough to sell. Products must be delivered on time. So make sure your logistics can handle the job.
