Price comparison websites , also known as price search platforms, are sites that aggregate and present various cost options for a product searched by a consumer.
Here are 8 examples of price comparison sites:
1. Buscapé
2. Bondfaro
3. Google Shopping
4. Shopping Uol
5. Zoom
6. Shopbot
7. I have already
8. Twenga
When a consumer searches for a specific product like the Canon T5i Camera, for example, a comparison site may provide as search results:
– Several options of virtual stores that have the product in stock
– Quotation of each store in terms of credibility
– List of pre-selected or random stores that feature the product
– Show only the newest camera models
– List only cameras within a pre-selected price range
The advantage for the consumer is that he can quickly find the virtual store that is selling the product he wants, at the cheapest price.
And for the advertiser, that is, for the e-commerce director, what are the advantages of inserting their virtual store on comparator sites? Here are some:
– Maximizing your store’s brand exposure
– Increase in the credibility of the brand, which is disseminated among large virtual stores
– Ease of sale, since the consumer is already on the verge of closing a deal
Furthermore, by using price comparison websites to promote your online store, you can gain more sales opportunities during major events like Black Friday , for example. In short, it's a type of advertising worth testing for 3 to 6 months to get to know the results.
