A marketing automation platform is a type of software that enables the management of email marketing campaigns for e-commerce , social media monitoring , lead generation and nurturing , analysis of user behavior on blogs and online stores, among other actions.
The advantage of using a marketing automation tool is that it streamlines processes and allows you to increase sales and revenue for your online store.
Discover more advantages in the list of platforms below:
hubspot:
This Marketing automation platform can be integrated with dozens of other applications. SurveyMonkey, Salesforce and Unbounce, etc. are some of them. Undoubtedly, this makes it possible for you to manage multiple tasks.
With HubSpot, you can manage and automate activities such as blogging, social media, landing pages , email marketing, and much more, allowing you to accomplish more tasks in less time and with greater efficiency.
RD Station:
RD Station , a Brazilian platform, enables the performance of multiple tasks. SEO optimization and social media management are two of them. In addition, it allows for the creation of sponsored links on Facebook, the production of email capture forms, etc.
With this tool you can also analyze the interaction history of each person who comes in contact with your e-commerce business. With this, you can carry out more personalized and accurate Marketing actions.
Leadsius:
Tool that enables the coordination of E-mail Marketing processes. With it, you can create web forms, landing pages and track websites, among other functions.
It also includes features for generating reports for lead analysis. All of this can be viewed and managed from an intuitive dashboard with a progress bar, KPI indicators , and other features.
Wishpond:
A platform that enables integration with CRM systems in order to facilitate and optimize lead capture and nurturing in online stores, e-commerce blogs , and social media.
The tool has a system for creating landing pages. It has high conversion templates, as well as resources for automated E-mail Marketing campaigns.
Autopilot:
Like other great platforms, Autopilot allows integration with different applications that automate tasks related to capturing email subscribers , sending personalized messages, and much more.
With Autopilot, it's possible to transform leads into customers, monitor the consumer buying journey , and even work with messaging apps like WhatsApp, for example.
Conclusion: is it worth subscribing to a Marketing automation platform?
Ideally, every e-commerce administrator can integrate a Marketing automation platform into their e-commerce. Certainly, this type of platform will greatly facilitate the administration of the business as a whole.
Before choosing one, however, analyze at least 10 of them. Check what their roles are and see if the plans and features they have fit your business.
