Wake is a brand that encompasses an ecosystem of partners and solutions used for the creation and promotion of online stores and marketplaces, as well as for the collection and analysis of consumer data and online sales performance. This ecosystem is primarily aimed at medium and large companies that intend to achieve market leadership in their respective fields. In this post , I will present to you, readers of the e-Plus Agency blog, the pillars of Wake.
First, however, it is worth informing that Wake is a brand that began to be developed by Locaweb Company in 2021. That year, CEO Fernando Cirne, together with the board of directors, decided to invest in the larger e-commerce market.
In 2022, the Vice President of Locaweb, Alessandro Gil, joined the team and spent the whole year setting up the Wake ecosystem. This involved several actions such as hiring people and integrating operations, for example.
The result of this effort came to light in 2023 with the launch of the Wake ecosystem. This ecosystem was assembled based on three columns, which we call Wake pillars. Keep reading and learn more about this topic below!
PILLARS OF WAKE
The Wake ecosystem has three platforms that were born from the companies All In, Squid, Tray, Samurai Experts, Síntese and Ideris, acquired by Locaweb in recent years. These platforms form the three pillars of Wake, they are:
Pillar 1 – E-commerce:
The Wake Commerce platform allows you to create, customize, and manage online stores and marketplaces . As a Software as a Service (SaaS), this platform operates in the cloud and is offered as a subscription service. It currently has over 800 stores deployed.
Pillar 2 – Marketing:
The Squid by Wake platform allows you, as an e-commerce retailer or wholesaler, to access the social capital of all types of influencers . This makes it possible to promote your online store and products through them on social media. This can certainly generate more visits and more sales for your e-commerce business.
Pillar 3 – Data:
The Wake Experience platform is a Customer Data Platform, meaning it's a platform for collecting, storing, and processing customer data from various sources, and generating insights to improve the customer experience on your e-commerce site.
As you can see, Wake brings a fresh perspective to solutions for companies aspiring to leadership. Focusing on the Customer Journey , these solutions address the stages of attraction, discovery, purchase, delivery, and retention. It's worth implementing!
HOW TO IMPLEMENT A PROJECT WITH WAKE?
Now that you know the pillars of Wake, how about implementing a project using this brand's technologies? To do this, turn to the specialized support of Agência e-Plus. Agência e-Plus has been Wake certified from the beginning and is therefore qualified to create, migrate, implement, redesign, evolve, integrate, promote, and manage projects using Wake technologies. To hire us, click the button below and start a conversation with our team right now:
