Squid by Wake is an Influencer Marketing platform aimed at companies aspiring to market leadership. Due to its ability to plan and execute campaigns with influencers, more and more digital entrepreneurs like you, especially in the e-commerce area, are trying to find out what Squid by Wake is.
The Squid by Wake brand launched in April 2023 as part of the triad of solutions in the Wake ecosystem, which also comprises the Wake Experience consumer data platform and the Wake Commerce e-commerce platform. Together, these three platforms provide multiple tools for the development, processing of customer data and dissemination of medium and large e-commerces.
Just to inform those who still don't know, the Wake ecosystem is a brand of Locaweb Company launched in February 2023. And Locaweb, in turn, is a Brazilian company in the sectors of website hosting, cloud computing and internet services founded in 1998 by Gilberto Mautner and Claudio Gora. Currently, it has more than 350 customers, being a leader in Brazil and Latin America in its sector of activity. Therefore, Squid by Wake is a platform that has the support of one of the largest internet companies in the country.
WHAT IS SQUID BY WAKE: AN INFLUENCE MARKETING PLATFORM
Squid by Wake, as already mentioned, is an Influencer Marketing platform, but not just any platform. It has solutions that make it possible to create a successful end-to-end influence strategy. Among these solutions I can cite, for example:
Access to all types of influencers
Leverage the social capital of mega, macro, micro, and nano influencers to promote your e-commerce business, according to demand. You have support to find the most suitable influencer for your business segment. Squid by Wake has influencers in over 30 categories. It's possible to select professionals by geolocation, interests, gender, and other factors, with the help of Artificial Intelligence (AI).
Visualization of performance reports
Squid by Wake has an algorithm that scans over 70 metrics. In this way, you can analyze the performance of each influencer's campaigns in real time and gain insights for continuous improvement. In addition, it is worth mentioning that all monitoring is done through a dashboard on the platform. An API imports the data directly from the sources. That is, you don't need to access Excel spreadsheets or prints of influencers.
Okay, if you wanted to know what Squid by Wake is, now you know. It is a platform that can connect you, an online store owner, to content creators with high power of persuasion and credibility, a combination that has everything to leverage more leads, more customers and more promoters for your e-commerce brand.
WHY USE INFLUENCE MARKETING IN E-COMMERCE?
According to data released by HubSpot , 50% of millennials trust product recommendations from influencers. Furthermore, 33% of Generation Z individuals purchased a product based on an influencer's recommendation in the last three months.
In fact, 61% of consumers trust influencer recommendations, according to data from the Social Shepherd blog . Meanwhile, only 38% trust the brand's social media content. For these and other reasons, influencer marketing can be quite useful for promoting your e-commerce business.
HOW TO IMPLEMENT SQUID BY WAKE
Now that you know what Squid by Wake is, it's time to discover how to implement this feature in your e-commerce. One way to do this is to use Wake's partner agencies. e-Plus Agency , for example, has been a Wake partner since the beginning and can mediate and support your brand in this context. To learn more, click the button below and start a conversation with our team via messaging app:
