Wake is a brand that encompasses an ecosystem of platforms and partner companies that serve to create and promote virtual stores and marketplaces, as well as to analyze consumer data and online sales performance. This ecosystem is mainly aimed at medium and large companies that aspire to market leadership in their areas of activity.
Wake, for those who don't know, is a brand created and launched by Locaweb Company between February and April 2023. And Locaweb, in turn, is a Brazilian company in the fields of website hosting, cloud computing and internet services . Founded in 1998 by Gilberto Mautner and Claudio Gora, Locaweb currently has more than 350 customers. It is, therefore, one of the most prominent Brazilian brands operating on the web. It is listed with common shares under ticket LWSA3, in the Mercado Novo segment, on the B3 stock exchange. The Wake brand, therefore, is founded on very firm foundations. For these and other reasons, I invite you to continue reading to learn more about this ecosystem!
WHAT IS WAKE: AN ECOSYSTEM FOR THE CREATION, DISSEMINATION AND ANALYSIS OF E-COMMERCES
The Wake brand encompasses an ecosystem that includes three platforms born from the companies All In, Squid, Tray, Samurai Experts, Síntese, and Ideris, all acquired by Locaweb in recent years. These three platforms, officially launched in April 2023 , have the following names and functions:
1 – Wake Commerce:
Wake Commerce is a Software As A Service (SaaS) e-commerce platform. SaaS, it is worth remembering, is a model in which software that runs from the cloud is offered on the market as a subscription service. This way, if you entrepreneur want to set up a virtual store with this platform, just pay a monthly rent to Locaweb, just as you do with website hosting.
As a SaaS model, one of the advantages of this platform is that the owner, in this case Locaweb, is responsible for maintaining and evolving the system through periodic online updates. This way, you don't need to maintain an IT department for this. Anyway, according to the EXAME Portal , Wake Commerce aims to serve companies with GMV ranging from R$1,5 million to R$450 million per year.
2 – Wake Experience:
It is impossible to understand what Wake is without first knowing what Wake Experience is. Wake Experience is a Customer Data Platform (CDP), that is, a Consumer Data Platform. Through it, it is possible to collect, store and process consumer data from multiple sources, both online and offline.
With this platform, your Marketing team or the Marketing agency you hired can manage your consumer database. The system has an Artificial Intelligence (AI) that helps in this process. Thus, you can use data from consumers who access your sales channels to generate insights to improve lead and customer conversion performance.
3 – Squid by Wake:
Finally, Squid by Wake is the third key piece for you to understand what Wake is. Squid by Wake is an influencer marketing platform that allows you to access the social capital of mega, macro, micro, and nano influencers . In effect, you can use the persuasive power of these influencers to promote your e-commerce to the audience you want.
Through the Squid by Wake platform, it is possible to choose from up to 30 categories of influencers. With the help of an AI, you can select professionals by geolocation, interests, gender and other factors. In addition, this platform has an algorithm that scans over 70 metrics. This way, you can analyze the performance of each influencer's campaigns in real time and gain insights for improvements.
HOW TO IMPLEMENT AN E-COMMERCE WITH WAKE?
Now that you know what Wake is, how about knowing how to implement an e-commerce within this ecosystem? Because the easiest way to do this is to enlist the support of a certified Wake partner agency.
The e-Plus Agency , for example, has been a Wake partner since the beginning and is therefore qualified to produce, launch, evolve, and market online stores and marketplaces within the Wake ecosystem for clients like you anywhere in Brazil or abroad.
To obtain the specialized support of the e-Plus Agency in the development, analysis and dissemination of e-commerces with the tools of the Wake ecosystem, just click on the button below and start a conversation with our team via the messenger application:
