On April 26th, at the ARCA Spaces warehouse, in Vila Leopoldina, São Paulo, the launch of Wake, a Locaweb Company brand that integrates an ecosystem of tools and partner companies focused on the creation, dissemination and analysis of e-commerce .
The Wake brand is the result of the merger of six companies acquired by Locaweb in recent years, namely, Marketing All In and Squid solutions; the multichannel resources Síntese and Íderis; the company specialized in the development of customized platforms for e-commerce Samurai Experts; and the Tray e-commerce platform. The merger, in turn, created three tools: the Wake Experience consumer data platform, the Squid by Wake Influencer Marketing system and the Wake Commerce e-commerce platform, which together make up the Wake ecosystem.
Wake, as you can see, is a robust ecosystem, aimed mainly at medium and large companies operating in e-commerce that aspire to market leadership.
HOW WILL THE LAUNCH OF WAKE BE?
Wake's launch event will begin at 9:30 am with the opening of the plenary session by Grupo Globo presenter and journalist, Karine Alves. Soon after, Wake's VP, Alessandro Gil, presents the general lines of the new brand and ecosystem. Then, directors Felipe Oliva, Tiago Gerelli and Flávio Nijs talk about Squid by Wake, Wake Commerce and Wake Experience, respectively. And even before lunch, the presenter of Globo News, Ronaldo Lemos, will give a lecture on technology and trends.
Later, at 14 pm, the Vision of the Future Panel will take place with Wake product heads Rodrigo Berutti, Ricardo Rodrigues and Luciano Kalil, and with VP Alessandro Gil. Later, at 15 pm, Gil returns to sit on the panel for the Market Trends Panel along with Mercado Livre's marketplace director, Anna Araripe; Vivara's e-commerce director, Adriano Tavolassi; the chief digital officer of Pura Vida, Octávio Germann; and with businesswoman and influencer Gabi Lopes. Ahead, at 16:10 pm, the Talk Show begins with ESPN commentators, former tennis player Fernando Meligeni and sports journalist André Kfouri. The event ends with a happy hour at 17pm.
In addition, the ARCA warehouse will have islands of experiences. On these islands, participants will be able to test the Wake Commerce, Wake Experience and Squid by Wake tools, which are part of the Wake ecosystem. In this way, Locaweb intends to cause the first impacts on the community that will adopt the new resources.
HOW TO PARTICIPATE IN THE WAKE LAUNCH EVENT?
The first step to participating in the Wake launch is to access the event page and register. To register, choose a gift, which could be, for example, a cooler bag, a cap, a mug, a thermos, a safety kit, or a Moleskine notebook. Go to your cart, enter your information, and select one of the options to pick up your gift on the day of the event. Upon completing the process, you receive a 100% discount. In other words, registration is free. Once registered, simply show up at ARCA Spaces on the day of the event.
The COO of Agência e-Plus, Nádia Faustino, and I, the founder and CEO of Agência e-Plus, Tiago Moraes, will be present at the launch of Wake. We are waiting for you there!
SUPPORT FOR E-COMMERCE DEVELOPMENT WITH WAKE COMMERCE
Now that you know everything about Wake's launch, find out how to get support for e-commerce development with Wake Commerce. To do this, use Wake's partner agencies, such as the e-Plus Agency, for example.
e-Plus Agency already has a partnership agreement with Wake. This means that the e-Plus Agency team will soon obtain certification. Therefore, our team will be qualified to create, launch, evolve, and promote online stores and marketplaces using the Wake Commerce platform for clients like you throughout Brazil and abroad. To get our support in creating your e-commerce store, click the button below and start a conversation with us via messaging app:
