U-commerce is the abbreviation of Ubiquitous Commerce or Ubiquitous Commerce, in Portuguese, which takes into account a continuous network of integration between merchants and consumers - regardless of the time and space that these individuals occupy - through different software and hardware.
According to the information systems expert who coined the term in the early 2000s, Professor Richard T. Watson, U-commerce is:
“Using ubiquitous networks to support seamless, personalized communications and transactions between a business and its diverse audiences to deliver a level of value over, above and beyond traditional commerce.”
For Watson, U-commerce is:
1. Ubiquitous: connection made anytime and anywhere from anywhere
2. Single: personalization of commerce according to the preferences of each consumer
3.Universal: clothes, appliances, stuff, basically everything can connect
4. Unison: connected things exchange and complete consumer data
The improvement of U-commerce over the years, combined with artificial intelligence and Big Data , for example, has generated increasingly engaging products and services that seek to dispel fears and fulfill the desires of each type of consumer at any time or place they may be.
In short, U-commerce is an attempt to apply the concepts of omniscience, omnipresence and omnipotence to commerce, which occurs through the use of all available technologies and that has been developed over the last 20 years for this purpose.
