" Business to Business " (B2B) is the term that defines e-commerce conducted from company to company. It is different from B2C, which involves commerce between businesses and end consumers.
As I mentioned in the article " 6 B2B Marketing Lessons for Your E-commerce Business ," B2B will generate more than US$6,7 trillion by 2020, an amount that is more than double that of B2C e-commerce.
For these and other reasons, B2B is extremely relevant for those who want to be successful in e-commerce. Here are some Brazilian companies that are already opening space in this sector and get inspired:
1. Fashion on the Web :
E-commerce wholesaler based in Rio de Janeiro, “modanaweb.com” sells blouses, shorts, pants, coats, t-shirts, jeans, lingerie and other men's and women's clothing directly and only to retailers.
The system has a virtual store and an information portal with tutorials for manufacturers who want to sell and for wholesalers who want to buy. To have access to prices, shopkeepers must register and wait for authorization to view.
2. Yatspet :
Based in São Paulo, “yatspet.com.br” is an e-commerce dedicated to the sale of toys, feeders, identifiers, bags, blankets, beds and flats and other accessories for dogs and cats directly to reseller companies.
To have access to prices, the retailer must first register on the Yatspet platform, which requires the insertion of the corporate name, trade name, name of the person in charge, CNPJ, address, location and means of contact for your company.
3. B2Brazil :
Company located in São Paulo, “b2brazil.com.br” maintains an e-commerce marketplace website with hundreds of retailers that sell different types of products such as furniture, fashion, electronics and food for micro, small and medium-sized companies.
In addition to the marketplace, the platform has a portal that allows a retailer or buyer to create a profile, read tutorials and access various services and resources.
There are several e-commerce platforms that allow the creation of B2B stores. Vtex , for example, has a system that enables the easy insertion of registration fields, user approval, commercial policies, and layout customization, among other features. The implementation time for e-commerce varies. A Vtex partner Digital Marketing agency can complete the service within 60 to 120 days.
