A superapp is an application that integrates multiple services and the functions of other apps. Furthermore, in e-commerce, a superapp is a sales channel that can connect to other online and offline sales channels, thus increasing the omnichannel power of your business.
These are, for example, e-commerce superapps available on the Google Play Store:
- Magazine Luiza
- Mercado Livre
If you are a commercial entrepreneur, then you can develop a super app for your business and enjoy various advantages. Next, I will mention some services and functions that can be integrated into a system like this, as well as some benefits. Follow up!
Access and read the post " How to create an e-commerce app " as well. Discover how to start developing yours!
WHAT TO INTEGRATE INTO AN E-COMMERCE SUPERAPP?
In an e-commerce superapp you can integrate services, functionalities and resources such as:
- Departments / product categories of the e-commerce site;
- Sales pages for all products in your online store;
- Marketplace with multiple sellers (sellers);
- Digital wallet with payment system;
- Miscellaneous financial services;
- Product delivery management system;
- Message box for sending promotions to the user;
- Message notification system;
- Program of benefits and discounts for consumers / subscribers;
- Vocational cashback;
- System for creating gift lists;
- User profile creation system;
- QR Codes and other code readers;
- Applications from partner companies.
Logically, it's not necessary to develop all of this at once. Do as the big players have been doing, that is, work in an " e-commerce startup " style.
In other words, from the main app, implement new functions gradually. Test new functions with audiences, refine, and finally expand to your entire audience. Only when the new resource is well underway do you start creating the next one, and so on. captain?
In the end, you can reap great benefits from this sales channel, some of which I list below.
Access and read the post “ Magazine Luiza E-commerce ” as well. Discover how this famous retail chain achieved widespread publicity for its superapp in an unusual way.
SYSTEM ADVANTAGES
Through a superapp you can get advantages such as:
- Practicality: Consumers need to install just one app with multiple functions instead of multiple apps with different functions. That way, it's easier to remember and find what you're looking for;
- Engagement: Consumers exclude apps they don't use much. However, if the infrequently used function is integrated with other functions in a single app, rejection may decrease;
- Business: By integrating multiple applications, super apps provide more space savings on users' smartphones.
Furthermore, as already mentioned, a superapp increases the omnichannel power of your business. In this way, consumers will be able to travel between different sales channels of your brand and buy where it is most comfortable for them at the moment.
HOW TO DEVELOP A SUPERAPP
To develop a superapp you can use the services of an independent programmer. Or, if you prefer, hire an agency that specializes in creating systems. A third option would be to hire a programmer with a formal contract. Research each alternative well and choose the most interesting one.
Also access and read the article " E-commerce Developer ". This way, you can learn about the profile of a professional who develops back-end and front-end systems for e-commerce.
