
Linx OMS, also called Linx Omni OMS, is the Order Management System developed by a Brazilian software company – one of the largest in Latin America with regard to offline and online retail solutions – Linx .
This powerful OMS system makes it possible to integrate stocks from different sales channels. Thus, its physical stores, virtual store, franchises and the marketplaces in which it operates are interconnected.
In this way, it is possible to make the service and delivery of orders more flexible, which provides numerous advantages for you and your customers. Want to know how it works? Yea? Well then, keep reading!
Before that, however, access and read our article " Magazine Luiza uses Linx ". Discover how this retail chain is optimizing and strengthening its omnichannel strategy.
HOW DOES LINX OMS WORK?
Linx OMS is an order management system that makes use of two modules with different functions. One of them connects multiple management systems and the other makes it possible for small logistics operations to be carried out within your physical stores, check out:
1 – Omni OMS Module : an integrated system for ERP, customer service, e-commerce, mobile, logistics, tax, and other technologies, which operates in the cloud ;
2 – Omni Instore Module : a system that transforms your physical store into a Distribution Center (DC) by allowing a store operator to direct products for picking and packing on-site.
Check out in the video below how this system works:
In fact, through these technologies your business goes from something simple and traditional to modern and omnichannel. With this, you can, for example, perform operations such as:
Ship from store:
Each of your physical stores becomes a Distribution Center (DC) for products purchased in other channels.
Ship to home:
Customers in physical stores can choose any delivery address.
Ship to store:
Physical store sends product to another physical store to satisfy a local customer.
Pick up in store:
Customers buy on any channel and stay in the physical store of their choice.
Click & collect:
Customers reserve products in a physical store where they review the items before purchasing.
Return in store:
Customers exchange a product purchased in the virtual store in the physical store.
As you can see, this makes your company much more flexible. Service capacity increases. Consequently, sales tend to increase across all channels as well. Anyway, learn more benefits ahead!
Access and read our article " Vivara uses Linx ". Learn how the physical stores of one of the largest Brazilian jewelry companies are being transformed into distribution centers primarily focused on delivering products purchased online.
LINX WHO BENEFITS

Among the advantages of implementing Linx OMS in your company is the fact that customers can initiate a purchase in a channel (on the marketplace, for example) and complete it in a physical store. Or, on the contrary, he can search in the physical store and have it delivered to his home, as in e-commerce, among other actions.
Therefore, you can:
- Expand stock in any sales channel;
- Increase the flow of customers in your physical stores and make complementary sales;
- Reduce delivery time and price of products purchased through any channel;
- Increase purchasing and receiving conveniences for your customers;
- Increase conversion in physical stores and also in the virtual store due to convenience.
See how cool this technology is? It's great to be able to make the shopping process faster and easier. Thus, you will be able to gain more customers and, in addition, retain old customers. Sensational, isn't it?
Access and read the post “ Linx Consulting ” as well. Learn how to get support from the e-Plus agency to create an online store and succeed in Brazilian e-commerce.