The big news this month is that Magazine Luiza is now using Linx to strengthen its omnichannel strategy. Magalu, as it's also known, is integrating the databases of its marketplace and Netshoes (a company acquired in June 2019) into the Linx OMS system.
This fact provides advantages for consumers and sellers like you, who already use or intend to use Linx OMS order management software. Keep reading to learn about the benefits!
Access and read the post " Vivara uses Linx " as well. Learn how physical stores have been transformed into distribution centers for products purchased online and how this should increase sales for the famous jewelry company.
HOW DOES MAGAZINE LUIZA USE LINX TO STRENGTHEN OMNICHANNEL?
The databases of Magalu marketplace and Netshoes are being integrated into Linx Omni OMS, which is an order management system that enables physical stores to be transformed into distribution centers, among other things.
Thus, sellers who are users of Linx OMS and the aforementioned marketplace will be able to accelerate their sales in several ways, such as:
- By integrating your product catalogs with the Magalu marketplace;
- Transforming their physical stores into delivery points for products purchased online and thus attracting more consumers to the place;
- Reducing the cost of freight;
- Reducing the shipping time;
- Providing consumers with delivery services from Linx and Magalu's logistics partners;
- Offering customers more choice for delivery of products purchased online.
Finally, the system has a geolocation feature. In this way, consumers can choose the nearest store to pick up a product. In addition, they will also be able to select the home delivery option.
Access and read the post “ Linx e-commerce ” as well. Discover 10 reasons to create an online store with this platform.
MAGALU'S OBJECTIVES
With the integration of Linx OMS to the marketplace, Magalu mainly aims to:
- Offer more facilities and practicalities to its 11 thousand sellers;
- Get buy-in from more sellers;
- Optimize product deliveries;
- Digitize and empower small retailers;
- Increase online sales.
Furthermore, from now on, Magalu intends to be increasingly recognized as a digital company with physical sales channels rather than a retail network of physical stores with an online presence.
Access and read the article “ Linx support ” as well. Learn more about the service provided by the e-Plus agency for people who want to create online stores and/or solve problems in e-commerce.
