Vivara has just signed a contract with Linx in order to increase its omnichannel potential in the market. This will allow the company to increase its clientele in multiple channels, among other advantages, as you will discover later.
For those who don't know, Vivara is the largest jewelry chain in Brazil. In addition to a virtual store, corporate sales via email, presence on social networks such as Facebook and Instagram, the company has 230 physical stores in the main Brazilian cities.
Linx, on the other hand, is a Brazilian multinational company specializing in retail management software and e-commerce platforms. It provides solutions such as ERP, POS, apps, payment methods, and digital transformation.
The agreement provides for the installation of the Linx Omni OMS system in the Vivara network, which will allow for the integration of inventories and the transformation of physical stores into distribution centers (delivery points) for products purchased by customers through multiple jewelry channels.
Keep reading to find out more!
Access and read the post “ Linx e-commerce ” as well. Discover 10 reasons to create an online store with this system.
WHAT IS THE LINX OMNI WHO SYSTEM
OMS is the acronym for Order Management System, which in Portuguese means Order Management System. Basically, that's what Linx Omni OMS does. But there's something else. It also has these features:
- ship from store: enables each physical store to become a Distribution Center (DC);
- ship to home: allows the physical store customer to choose any delivery address;
- ship to store: one store sends the product to another store to satisfy a local customer;
- pick up in store: customer buys on any channel and retina in a physical store;
- click & collet: customer reserves product in physical store and analyzes the item before buying;
- return in store: customer exchanges a product purchased in the virtual store in the physical store.
As you can see, Linx Omni OMS improves the customer experience. This certainly generates more sales, more satisfied customers and, consequently, more loyalty.
Well, in the next topic you will discover the advantages that this system will give Vivara.
Access and read the article " Linx consulting for the implementation of an online store ". This way, you can learn about an e-commerce agency certified on the Linx platform, which can help you bring your e-commerce project to reality.
ADVANTAGES OF THE LINX PARTNERSHIP FOR VIVARA AND ITS CONSUMERS
According to what was announced to the press, the partnership with Linx will enable Vivara to:
- Integrate inventories from various sales channels and thus make product deliveries more flexible;
- Transform your stores into small CDs and thus facilitate logistics;
- Increase the flow of consumers at physical points of sale;
- Reduce logistics costs;
- Fulfill orders generated in different channels in physical stores.
Consumers, on the other hand, will be able to:
- Choose when, how and where to buy;
- Get new options to receive products;
- Enjoy a fluid and optimized shopping experience.
Ultimately, all of this reinforces the brand's relationship with consumers. It's worth remembering that omnichannel consumers buy more and are more loyal, according to a 2016 Google study of 4.500 people aged 16 to 75. Therefore, you too should invest in omnichannel solutions like this one from Linx.
Access and read the post “ Omnichannel Tools ” as well. Learn how to integrate your physical store and online store to improve the customer experience.
