Would you like to know what is CMS? Well, I'll answer you right away. CMS is the acronym for Content Management System, which in Portuguese means “Content Management System”.
In the context of e-commerce, a CMS is one that makes it possible to create and edit the layout, template and general content of an online store. This system is integrated into the e-commerce platform. Some of them are partially and others are fully editable.
An example of an e-commerce platform with a 100% editable CMS is VTEX. With it, you can develop, organize, and recreate basically everything in an online store. Therefore, it's possible to create an original design that will differentiate your online business from others.
Alright, now you know the basics of what a CMS is. But don't stop here. Keep reading and deepen your knowledge on this subject. Onward to the next topic!
Access and read the post " What is VTEX ?" to discover more about this company and the advantages of using its e-commerce platform.
WHAT IS CMS AND HOW IS IT USEFUL FOR VIRTUAL STORES
As mentioned, CMS is a content management system that, in the context of e-commerce, is integrated with an e-commerce platform such as VTEX, Linx , or another. Through this system, it's possible to create, code, organize, and/or edit the following in your online store:
- Internal folder structure;
- CSS, JavaScript, Flash, XML, etc.;
- Images;
- Template(s);
- Layout(s);
- Placeholders (placeholders for objects such as banners, product collections, etc.);
- Collections (product groups);
- Standard controls (digital processes that activate functionality);
- Custom controls (custom features);
- URLs (SEO friendly email addresses).
In other words, the CMS makes it possible to access the fundamental codes of an online store and modify them as you see fit. In this way, you can, for example, insert different colors, multiple graphic elements, buttons, links, etc., to the pages of an e-commerce site.
Furthermore, with a 100% editable CMS it is possible to create multiple pages, each with a different design, insert banners and product windows with different formats almost anywhere on the screen, integrate native or third-party applications.
Furthermore, it's also possible to shape and customize the function of each part of the online store according to commercial dates, time of year, commemorative events, customer profiles, holidays, etc. And finally, a 100% editable CMS makes it possible to create Mobile First and Mobile Friendly stores.
IMPORTANCE
The importance of CMS for e-commerce is that it allows you to customize your online store. That way, it won't look like a copy of your competitors' online store. Anyone who works with Marketing knows that this differentiation is important for sales.
In addition to customization, some CMSs allow you to perform A/B tests to find out which pages generate more sales. This, in turn, leads to the creation of stores with better usability and, consequently, better conversion.
Also, access and read the post " How to resell clothes online ". This way, you can discover at what point in this project you will need to use an e-commerce platform with a CMS to create your online store.
