The online fashion industry sells more products via desktop computers than through mobile devices, according to the survey “Online Consumer Behavior in the 1st Half of 2019”.
The study that has just been released by the People Marketing company, Social Miner, mainly analyzed the following topics:
- Sales
- Views
- Consumption by device
- Price and Ticket
For that, data from 15% of registrations corresponding to fashion e-commerce sites from Social Miner's 36 million base were used.
Learn more about this survey below.
Access and read the article " Online Stores " as well. Discover the reasons why the opening of e-commerce websites has increased by 40% in the last 12 months.
ONLINE FASHION HIGHLIGHTS ACCORDING TO SOCIAL MINER SURVEY
The report has 21 pages and can be downloaded as a PDF file directly from the Social Miner website.
Indeed, among the highlights of the study, it is observed that in the first half of 2019 the online fashion market:
- 28% is the representativeness of sales in São Paulo, the best ranked state in the period
- 67% is the representativeness of sales in the Southeast, the region of Brazil with the best performance
- 19% is the representativeness of sales in June, the month with the best performance in the Fashion area
- 48% is the representativeness of desktops in the “visits per device” category
- 52% is the representativeness of mobile technologies in the “visits by device” category
- 68% is the representation of sales on desktops
- 32% is the representation of sales in mobile technologies
Finally, the research showed that the Average Ticket of the branch (based on the Social Miner database) in the last semester was R$ 293,83.
Access and read also the post " How to set up a fashion e-commerce business ".
FASHION SECTOR: HOW TO SELL MORE ON DESKTOP AND MOBILE
As can be seen in the Social Miner report, the online fashion sector sells more products through desktop computers than via smartphones.
What, then, to improve sales on both types of devices?
Well, the first step is to have a responsive virtual store.
That is, it is necessary to have a website that shapes and adapts to different sizes and formats of screens.
Thus, it is possible to provide a good shopping experience on multiple supports.
In addition, on smartphones, it is essential to pay attention to the arrangement of the “Buy” buttons.
These need to be within reach of the so-called " Thumb Zone ".
Furthermore, it is important to remember that most Brazilian online stores receive from 100 to 10.000 unique monthly visitors.
Of these, only 1% buys.
Therefore, stores like these make between 1 and 100 sales per month.
If we take into account the Average Ticket mentioned above, we will see that a store like this can earn approximately between R$ 293,00 (1 sale) to up to R$ 29.300,00 (100 sales) every 30 days.
This represents an annual turnover of BRL 3.500,00 to up to BRL 351.600,00.
Either way, it's clear that the more unique visitors a store has, the more sales happen.
And there's only one way to get unique visitors, which is through marketing, and especially through digital marketing.
Finally, if you are already in or plan to enter the fashion industry, invest in a top-of-the-line e-commerce platform like VTEX.
This will undoubtedly allow you to create a responsive, scalable and high-performance online store.
