Happiness! Happiness! Today we are going to inform ourselves about how to promote our products and services during the biggest event (not to mention party) of e-commerce and omnichannel retail in Brazil. That's what you thought. Check out 10 Marketing Strategies for Black Friday!
As soon as you can, also click on " What is Black Friday " and read a complementary post!
10 MARKETING STRATEGIES FOR BLACK FRIDAY
If you are a retail or wholesale trader, then you should be happy that the last Friday of November is approaching. On this date, as we all know, Black Friday takes place, the biggest national e-commerce sales party.
At the moment, however, we are all looking forward to launching our “rocket”, that is, to highlighting our virtual stores for this event. So why not check out the launch checklist? Well, first of all, check now if everything is “OK” with your e-commerce:
Checklist for your e-commerce rocket on Black Friday
Check if everything is OK:
- Increase Marketing Budget for Black Friday (OK)
- Count on good e-commerce platform (ARROW)
- Increase the scalability of e-commerce as a whole (OK)
- Keep an eye on competitors (OK)
- Negotiate with suppliers (OK)
- Organize Inventory (OK)
- Create good promotions (OK)
- Create a shipping policy (OK)
- Use multiple sales channels (OK)
- Use multiple service channels (OK)
NOTE: To learn more about each item on this checklist, click on “ Black Friday: time to prepare ” now!
All right, captain? Checklist, OK? All ready? So, "go" to the launch!
Marketing for Black Friday: Launching the Rocket
Important to say, the fuel to put your “e-commerce rocket” at the top, in evidence, is above all Marketing for Black Friday. Offers and promotions for your products and services need to be visible and therefore we need to advertise them. It is we will advertise with:
10 - Google Shopping:
This is the price comparator built into the Google search engine. To display advertising here, you must register at the Merchant Center. Then enter texts, photos and prices and highlight your products. Thus, attract more internet users to the sales pages of your online store.
9 - Instagram Shopping:
With this feature, you can include a link to the sales pages of your online store directly in the product photos you publish on Instagram. It works on both regular posts and Stories. Ideal for Black Friday ads.
8 - Facebook Ads:
The popularly called “Facebook Ads” is the ad system of the social network of the same name. Access this feature from Facebook for Business. With it you can create ads with photos, videos, texts, multimedia, carousel and much more.
7 - Search Network:
To advertise on the Search Network of the largest search engine in the world, you must first register for Google Ads. This platform allows you to create not only ads to be displayed in search results, but also in Android apps, YouTube videos, etc.
6 - Display Network e Apps:
The Display Network is the name given to Google's partner sites. For example, blogs that display advertisements via AdSense. You can also include your Black Friday ads on these sites and thereby reach specific audiences. Management is via Google Ads.
With the Google Ads platform, you can also create, publish and manage ads in applications installed on mobile devices. You can target by device type and app category. That is, it is easier to reach a particular target audience.
5 – Cashback and solidary cashback:
Cashback, by its very nature, means returning a portion of the money a customer spends on a product or service. Believe it or not, doing this on Black Friday can increase the chances of those customers returning to buy from your online store in the following months.
That's great, but what if instead of redeeming the money or exchanging it for products in your store, customers could donate their cashback to support a cause? This is charitable cashback , a feature that will help you attract more engaged consumers and build loyalty to your brand.
4 - Youtube:
Also advertise in the middle of Youtube videos. To do so, create an account on the video platform and another on the Google Ads system. Set goals for your ads, such as “get traffic to online store” or “achieve brand awareness”, among others.
3 – Google, Whatsapp and Facebook for companies:
To create a successful Black Friday marketing campaign, it's a good idea to register your business on Google My Business , Facebook for Business , and WhatsApp Business . This will give you much more control over your advertising and customer service.
2 - SEO Content:
Start a blog now and integrate it with your online store. Publish SEO content every day or every week. Soon, your posts will be found on Google. Within the posts, include links to your sales pages. Read 11 examples of this practice in the article " E-commerce Blog ".
1 - E-mail Marketing:
Throughout Black Friday you will focus on immediate sales. But don't forget to capture consumer emails. That way, you can create Email Marketing campaigns to convince them to buy more often throughout the year.
Great, with a little of this super fuel, that is, Black Friday Marketing, your e-commerce rocket has everything it needs to take off successfully. Finally, remember: you can always count on the e-Plus agency team when it comes to e-commerce marketing.
As soon as you can, also click on " Real Black Friday " and find out how this reward works for online stores!
