If you are looking for “Digital Marketing for Beginners” on the web, then stop everything now for three minutes to read this article. I will introduce you to a resource that will help you plan and put into practice a publicity project for your online store.
The resource I am referring to is the Marketing and Media Plan. With this document you will be able to organize your campaigns and advertising actions. In this way, it will be possible to create a dissemination program with less costs and better results.
Learn, in this post, the main parts of a Marketing and Media Plan. Find out where to download a complete primer with instructions for crafting. Discover some of the most used forms of disclosure in Digital Marketing and much more! Keep reading!
Access and read the article " Marketing on Facebook " as well. Discover 10 tools to promote your e-commerce business on this social network.
DIGITAL MARKETING FOR BEGINNERS: START MAKING A PLAN
For all clients and non-clients of the e-commerce agency e-Plus, we recommend developing a Marketing and Media Plan before carrying out any type of online and/or offline advertising. This is because this type of planning generally results in better performance.
Sebrae offers a complete guide on this topic. To download it to your computer or smartphone, click on “ Sebrae Marketing Guide ” right now.
According to Sebrae, a good planning of this type must have three steps:
01 - Planning:
At this stage, you should create an executive summary, analyze the business environment, and define your target audience. Additionally, you should define a market positioning, develop your e-commerce brand , create achievable goals, and develop a marketing strategy and mix.
This is where you should work with the 4Ps: Product, Price, Place, and Promotion. And for Digital Marketing purposes, also use the 8Ps, about which you can learn more by clicking on " What is Digital Marketing ".
02 - Implementation:
Time to transform what was planned in the previous phase into actions. This is the time to define the activities that should be carried out in practice. But not only that, it is also necessary to stipulate when, how and who will do it, in addition to the estimated cost.
For this purpose, budget tables are used. With them it is possible to distribute the promotion actions of your virtual store for every day and month of the year. That is, you program and know in advance everything you are going to accomplish and the results you should achieve.
03 - Control:
Stage in which you will evaluate, control and optimize Marketing campaigns on several fronts. When I say several I'm talking about offline media, but mainly online.
Speaking of online, check out in the next topic which are the main means of dissemination used in Digital Marketing today. Take advantage of each of them to put your online store in the spotlight.
MAIN DIGITAL MARKETING MEANS
Currently, the main means of dissemination via Digital Marketing are:
- Sponsored links for e-commerce: Paid advertisements displayed in search engine results on search engines such as Google and on their partner sites;
- price comparators: advertisements on product search portals such as Bondfaro, Buscapé, Zoom and Google Shopping;
- Email Marketing for eCommerce: educational email messages targeted at subscriber audiences to increase sales conversion rate to more than 1%;
- Content: publication of texts, videos, audios, photos and images in general in sales page formats, product descriptions, posts for e-commerce blog, etc., with SEO techniques.
Finally, use the Marketing and Media Plan to establish how you will use offline and online media. Promote your online store in a more organized way and get better results with less costs.
Access and read the article " Digital Marketing for MEI " as well. This way, you'll understand the importance of promoting your small business online.
