If you have or plan to have an e-commerce business as a MEI (Individual Microentrepreneur) , then sooner or later you will discover that to make sales it is necessary to invest in Digital Marketing for MEIs.
But what to advertise? Undoubtedly, you should focus on promoting your product pages.
As you all know, each of these pages contains the photos and description of a specific product that is for sale on your e-commerce site.
Therefore, an online store can have one, two, three, dozens or even hundreds of product pages. One for each item. However, in the case of MEIs, it is more common for stores to have less than 100 products for sale and, therefore, less than 100 pages.
In any case, the most important thing is to disclose them individually, as this leaves consumers fewer clicks (and therefore closer) to making a purchase.
Anyway, keep reading and also learn about the importance of Digital Marketing for MEI.
Access and read the post " What is Digital Marketing ?" to learn about the concept, strategies, tools, and advantages of this resource.
IMPORTANCE OF DIGITAL MARKETING FOR MEI
The importance of Digital Marketing for MEI (and/or for any type of company) is that through it you can increase the number of visitors to your online establishment. In addition, this feature makes it possible to influence and educate visitors to purchases.
Namely, in Brazil, the Sales Conversion Rate is only 1%. This means that for every 1.000 unique visitors to a product page, only 10 will buy. So, you need to generate a large number of visitors to make your online store sell something.
Fortunately, some Digital Marketing tools allow you to increase the Conversion Rate to more than 1%. This is very good because, in this way, you can make more sales with less advertising effort. Check out some of these tools below.
Access and read the post " Digital Marketing in Brazil " as well. This way, you'll learn about the history of how this resource has been used in our country.
MOST COMMON DIGITAL MARKETING TOOLS FOR MEI
Among the most used Digital Marketing tools for MEI today are:
Sponsored links:
Creation and dissemination of paid ads on search engines and partner networks through Ads platforms such as Google Ads and Bing Ads.
Social Media Ads:
Creation and dissemination of paid advertisements on social networks such as Facebook, LinkedIn and Twitter, among others.
Email Marketing:
Creation of educational email campaigns targeted at subscribers (leads) of content captured at trade shows, blogs, squeeze pages , etc.
Content Marketing:
Creating and publishing content on blogs and video channels, among other places, with the aim of getting readers/consumers shopping.
Content Marketing and especially E-mail Marketing make it possible to increase the Conversion Rate to more than 1%. If you do a good job, you can reach percentages like 2%, 3%, 4% or even more.
Imagine, for example, having a Conversion Rate of 5%. That way, for every 1.000 unique visitors you make 50 sales. Then, if you sell cell phones for R$ 1.000,00 each, in 30 days your gross revenue will be R$ 50. All this counting just one product page.
Access and read the post " Promoting e-commerce " as well. Learn how to transform your online store into a source of information and research.
HOW TO PROMOTE WITH DIGITAL MARKETING?
There are basically two ways to promote with Digital Marketing:
1 – Do it yourself:
Take courses in Digital Marketing. The ones from ComSchool are very good. Then purchase the necessary software (many of which must be rented). Buy the hardware. Create a Marketing sector in your company. Hire a Marketing employee (MEI may hire an employee).
2 – Hire a Digital Marketing Agency:
The advantage of hiring a Digital Marketing agency like e-Plus is that they already have the software, hardware, personnel, and expertise . In this case, you only pay the agency's fees and the cost of the campaigns. Furthermore, this allows you to focus all your time and energy on your online store and sales.
In conclusion, while you are a MEI, it is more interesting to have a partnership with a Digital Marketing agency than to create an entire Marketing department, pay labor charges, software rentals and equipment maintenance. Think about it!
Access and read the article " Digital Marketing for Entrepreneurs " as well. Discover the best strategies to promote, test, and validate your products and services.
