Is it the right time to create an online grocery store? If we are guided by the research on online supermarkets in Brazil , the answer is yes. According to this study, the sector will generate around R$ 48 billion in 2023.
Furthermore, according to information published by the website Consumidor Moderno , of the 50 largest supermarket chains in the country, only 18 are in e-commerce. In other words, there is still a lot of untapped space in the sector, which can be exploited by small, medium and large retailers.
Discover, then, 5 steps to create and promote your own food e-commerce and take advantage of the prosperous winds of the sector. Learn what to sell and understand how to create an online store with an original and exclusive design to differentiate yourself from competitors.
Access and read the post " Online Auto Parts Store " as well. Get tips for the stages of entrepreneurship, implementation, and marketing in this area!
WHAT TO SELL IN A VIRTUAL FOOD STORE?
There is a wide range of foods that can be marketed via e-commerce. For example:
- Fast foods
- savory and sweet
- Beverages
- Frozen Foods
- ready meals
- Natural products
- Organic products
- Perishable
- non-perishable
- Pasta
- Vegetable
- Soups
- Others
In short, there are hundreds of types and categories of food. A good way to start creating a product mix in the sector is to visit websites like EXTRA, for example, and see what they sell. Do the same with medium and small websites in the same industry.
Specialize in a niche such as cheeses or wines; teas or coffees; or even fruits or meats. Or, if you prefer, work with the Long Tail system , that is, sell a little bit of everything.
If you already own a restaurant or a wine shop, among other establishments, then it's easier. You just need to adapt each of the products you already sell for e-commerce. In this case, don't forget to integrate your store with Google My Business and WhatsApp Business.
5 STEPS TO CREATE A VIRTUAL FOOD STORE
To create and consolidate an online food store, you first need initial capital . With that in hand, you will have to go through at least 5 stages, which are:
01 - Planning:
At this stage, use a Business Plan or the E-commerce Startup method to plan and execute your project. In the first case, planning comes first and implementation follows. In the second, planning and execution occur simultaneously.
02 - Legalization:
Legalizing a business means opening a company to obtain a CNPJ ( Brazilian tax ID) and be able to issue invoices. Having a CNPJ is also important when making purchases from suppliers and collecting from delinquent customers. In addition, you will also need a Business License.
03 - Development:
The development stage concerns the creation of the virtual food store itself. This includes the production of the layout, the Design, the usability of the e-commerce site. Later, in this same post, I will return to this subject.
04 - Disclosure:
For every 100 visitors to an online store in Brazil, only 1 makes a purchase. Therefore, you need to advertise to attract visitors if you want to sell. If you want to make 2 sales a day, then you'll need 200 visitors. If the goal is 10, then you'll need 1.000. Got it? Use Digital Marketing for that!
05 - Improvement:
Continuous improvement is fundamental to any e-commerce business . Optimize multiple aspects day after day, from office or inventory management to the "buy" button on a specific sales page. Incorporate continuous improvement into your company's values and internal marketing .
E-COMMERCE DEVELOPMENT WITH ORIGINAL AND EXCLUSIVE DESIGN
A good part of the virtual stores active in Brazil and in the world today looks like a copy of another store. In other words, it looks like someone took a template and just changed the colors and put a new logo on top. This is pretty bad from a marketing point of view.
Indeed, it is necessary to create a differentiation to stand out in the market. This goes for the online food sales market. To create this differentiation, it is important to invest in an e-commerce development project with an original and exclusive layout.
While the aforementioned template can be used by multiple stores with minor modifications, the original layout is focused on just one store. That is, it is based on unique information about a brand and on the ideas of its owner.
In other words, while the template is fitted into the store from the outside in as if it were a shirt, the original and exclusive Design is a creation process from the inside out and, therefore, it is born oriented / aimed at growth.
Therefore, invest in an original e-commerce layout . This way, your online food store will stand out and sell much more.
Access and read the post “ VTEX CMS ” as well. Discover, in this way, an excellent content management and e-commerce design development system that is 100% editable, ideal for creating original and unique layouts.
