VTEX CMS is a module within the VTEX e-commerce platform , primarily used to develop the pages, interfaces, and content of online stores and marketplaces.
The acronym CMS refers to the English term Content Management System, that is, “Content Management System” in Portuguese. Through this module, it is possible to make, for example, interventions in images, internal folders and e-commerce templates, among other things.
In this aspect, VTEX CMS is indeed 100% editable. That is, it allows you, the user, with the help of front-end and back-end developers , to make in-depth edits to your e-commerce website, including creating and changing layouts, installing apps, integrating systems, etc.
Well, then, stay on top of how the CMS VTEX works. Discover now the advantages of this system in the processes of development, operation and optimization of virtual stores. Then recognize the importance of having a fully editable CMS. Forward!
- Access and also read the post “VTEX WHO”. Learn, then, what it is like and the benefits of this omnichannel tool for order management.
VTEX CMS FEATURES
As mentioned, the VTEX CMS is a module integrated into the e-commerce platform of the same name. In effect, it allows front-end and/or back-end programmers from a certified e-commerce agency like e-Plus , for example, to develop the interface and pages of an online store and/or marketplace.
In addition, through the VTEX CMS, programmers can create, code, organize, change, link and/or edit the following items on an e-commerce site:
- Template(s):
Basic encoding that defines how online store items will appear on screen;
- Layout(s):
Structure or “skeleton” that defines which items will appear on a page;
- File Manager:
JavaScript, CSS, XML, SWF codes and images;
- Sites and Channels:
Internal folder structure of the online store;
- Binding:
Way of linking, on the platform, the folder structures with each specific store;
- placeholders:
Items such as banners, product collections, etc. which may or may not be used in the online store;
- Collections:
Placeholders that display product groups on a page;
- controls:
Rendering systems of standard functionality replicable in templates;
- custom elements:
Custom functionality rendering systems;
- url builder:
User-friendly email address construction for online store pages.
As you can see, VTEX CMS allows you to edit basically every aspect of an online store with ease. In other words, we are talking about a 100% editable CMS. And as you'll find out more later, this has many advantages. Check out!
ADVANTAGES
When using the VTEX e-commerce platform with its fully editable CMS, you enjoy benefits such as:
- Greater freedom to produce virtual stores with an original, unique and exclusive design, which will help you to differentiate yourself from competitors;
- Easier to extrapolate the standard template, to work with page elements, to create and/or optimize codes and integrate native and/or third-party applications;
- Greater practicality to insert banners, product windows and other items anywhere on a page, and also to include colors and graphic items, links, images, etc.;
- Easier to create buttons, links, multiple homepages for each of the e-commerce dates, sales pages, category pages, promotions, etc., with the design you want;
- More practicality for planning, creating, coordinating, scheduling, viewing, publishing and monitoring statuses releases.
- Greater practicality to adapt your virtual store to mobile commerce, to create responsive virtual stores or focused on access via mobile technologies;
- Easier to discover, through native A/B testing, which online consumers' access preferences are, and thus create online stores with better usability and sales conversion.
Furthermore, in this context, the VTEX platform enables you to think about your e-commerce in a growth-oriented way. This is because while a ready-made e-commerce template has an "outside-in" approach, creating a design from scratch with the VTEX CMS is a complete inside-out project.
- Access and also read the post “e-commerce layout”. Get to know, in this way, 10 advantages of Original and Exclusive Design.
