The Meta Ads platform’s marketing tools are truly impressive. They allow you to not only advertise on Facebook and Instagram, but also capture consumer behavioral data, which allows you to improve subsequent campaigns. The retail company Laluna Modas, for example, used the platform and saw a huge increase in purchase conversions. Read on to learn more about this success story!
THE HISTORY OF LALUNA MODAS
Just like in Silicon Valley, Laluna is a company that started its activities in a garage. But this did not happen in the US or in the technology sector. In fact, Laluna is a Brazilian company in the children's fashion sector headquartered in the city of Gaspar, in the state of Santa Catarina.
The business started in 2019 when entrepreneur Ralf Luchtenberg launched an e-commerce site selling t-shirts, sets, shorts , jackets, pajamas, and other items he manufactured for babies, boys, and girls. A success from the start, it sold over R$100.000,00 in its first month.
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Today, according to data released on the Talk Têxtil Podcast , Laluna Modas' online store is the sales channel responsible for 95% of the company's annual revenue of R$45.000.000,00. The other 5% comes from marketplace sales.
With numbers like these, Laluna Modas achieved in 2024, for the second consecutive year, the feat of being among the 10 largest online stores in Brazil in the Children's Fashion sector. It's no wonder, as the company's directors know the importance of Marketing for sales. To give you an idea, they recently implemented a publicity project through the Meta Ads platform, which generated a jump in sales. Keep reading to learn more about it!
LALUNA MODAS PROJECT WITH META ADS
Laluna Modas' management wanted to improve its media strategy and, in this way, increase the conversion rates of its online store. That's when the idea arose to use some modern tools from the Meta Ads platform. The goal was to deliver the most relevant ads at the exact moment consumers needed a children's fashion product, thus generating more qualified paid traffic to the e-commerce site. Read about some of the solutions in this project in the next section!
Traffic Management
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THE SOLUTIONS
Among the Meta Ads platform solutions for Laluna Modas we can mention, for example:
Facebook and Instagram Ads:
Lalula chose to display feed , stories , and carousel ads to both basic and custom audiences. The creatives were static, but featured good images and content interesting enough to spark a desire to buy among consumers in the category.
Pixels:
The Meta Pixel is a code that you, as a merchant, can implement in your online store to monitor, for example, product views and additions to the cart, and even customer orders. Laluna used this to better understand customer behavior and improve its creative content.
Conversions API:
With this feature, Laluna Modas increased the monitoring power of the Pixel. In other words, the conversion API made it possible to validate order billing, find consumers who behaved similarly, and improve segmentation.
Ultimately, through these and other Meta Ads solutions, Laluna Modas was able to increase its performance and return, which, by the way, was already good. As you can see below, the results were great. Check it out!
LALUNA MODAS RESULTS WITH META ADS
With Meta Ads solutions, Laluna now has greater precision in monitoring consumer actions in the online store. This made it possible to optimize performance campaigns, delivering the most appropriate ads to each consumer at the right time. This provided:
- 79% increase in purchase conversion rate;
- 86% increase in add-to-cart conversion rate.
These numbers prove, once again, that Meta Ads Marketing tools can make a big difference for the better in e-commerce. That's why we recommend investing in this technology. Start advertising with Meta Ads now and be amazed!
HOW TO PROMOTE YOUR E-COMMERCE WITH META ADS?
To promote your e-commerce business with Meta Ads, rely on the support of Agência e-Plus! Agência e-Plus holds the Meta Media Buying Professional certification and, as such, has the qualifications and credibility to plan, create, test, configure, evolve, scale, and manage advertising projects using this technology. Furthermore, it provides training, advisory, and consulting services for you, the merchant, and your employees.
Since 2013, e-Plus Agency has carried out more than 400 major e-commerce and Digital Marketing projects for companies such as Gregory, Costume, Mamô Brasil, Kaue Plus Size, Speedo, Le Coq Sportif and Vila Romana, for example, in Brazil, Spain, Costa Rica, Portugal, Argentina, Ecuador and Colombia, among other countries. You can also hire from anywhere in the world. To do so, click on the button below and start a conversation via messenger app with our team right now:
