Facebook Carousel is one of the ad modes of the most famous social network on the planet. It displays sequential ads in card format, which is ideal for promoting multiple product pages from your online store using just one post.
When viewing a carousel ad on Facebook, consumers can scroll through products one by one sideways. In addition, just below the photo and description of each product, they will be able to click on buttons such as “Buy now” and “Learn more”, among others.
When setting up your ad, you include a link on each button. This way you can direct consumers to the corresponding product pages within your e-commerce site. So they are just one step away from completing a purchase and becoming customers. Too much, huh?
Want to know how to do it now? I know what you want. Well then, keep reading and stay tuned!
HOW TO CREATE “CAROUSEL FACEBOOK” ADVERTISEMENTS
To create your ads in the “Facebook Carousel” format, follow the steps below:
- First, access the Ads Manager within the Facebook Business;
- After that, press the “Create” button;
- Now choose a campaign objective (except “Engagement” and “Video Views”);
- Next, the system will show you a form to configure the campaign;
- Configure the Audience, Duration, Budget and Publication data according to your preferences;
- When the system asks for the ad format, choose “Carousel”;
- Upload an image or video for your first card on the carousel;
- After inserting an image, configure the wording, button and link;
- Then configure the other cards one by one in the same way as the first one;
- Finally, click on “Analyze” to view the campaign details and then on “Confirm”.
Remember, the crucial moment is choosing the campaign objective. The objectives are arranged in three wings, they are “Recognition”, “Consideration” and “Conversion”. The first concerns the exposure of your brand, the second focuses on generating reputation and the third on sales.
Be that as it may, the Facebook Carousel provides several advantages for your e-commerce. Meet them ahead!
ADVANTAGES
By using Facebook Carousel to advertise your online store and products, you get benefits such as:
- Product queuing, which turns a single Facebook post into a real showcase with photos, descriptions, headlines and links to your e-commerce sales pages;
- More prominence for its products through a media that arouses the interest and sense of interaction of internet users;
- Ability to generate traffic, engagements, subscribers, app installs, chat initiation and, of course, more sales in your e-commerce.
Furthermore, the carousel feature can also be used on Instagram. Therefore, alongside Instagram Shopping , you increase the chances of highlighting your e-commerce business and strengthening your brand.
Use Facebook Carousel advertising along with other forms of advertising, such as sponsored links for e-commerce , to gain greater visibility online. Always promote your products, as this is the only way to attract visitors to your online store and increase your sales!
When you can, click on “ Google Ads or Facebook Ads ” and find out which is the best way to advertise your e-commerce business.
