In paid search and SEO campaigns, it 's essential to find ways to reduce costs and thus improve the results of your website and e-commerce blog . Before cutting costs, however, you need to measure them.
In these circumstances, metrics such as Bounce Rate and Exit Rate should be used, which can be analyzed via programs such as Google Analytics. Let's see what each one is about:
– Bounce Rate
Also called “Bounce Rate”, the Bounce Rate is a metric that exposes the number of times Internet users entered a single page of your online store or e-commerce blog and left without inspecting other pages.
– Exit Fee
It is the metric that expresses the number of times Internet users abandon a certain page after having already visited other pages on your website or e-commerce blog. It shows the inefficiency of the last page visited.
Both rates are expressed as a percentage. The closer to 0%, the greater the efficiency of the page. On the contrary, the closer to 100%, the lower the efficiency of the page.
These numbers, however, cannot be viewed superficially. Analyzing them requires some reflection. In many cases, internet users who are already your customers enter a single page of your blog just to read the latest post or a single page of your online store to take a peek at a product launch and then leave, which is counted as Bounce Rate. In this case, Analytics does not reveal that these are already loyal visitors.
To have a more realistic view, it is worth checking how first-time internet users behave, that is, those who access your pages for the first time. If the rates of these visitors are bad, you should be concerned and create ways to optimize them.
When the efficiency of these rates is good, the quality of sponsored links improves and their Cost per Click decreases; the quality of posts increases, and with that, SEO positioning in search engine results and customer loyalty also improve.
