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Slowness in m-commerce: find out how many customers you lose because of this

By Tiago Moraes 3 minutes reading
Slowness in m-commerce: find out how many customers you lose because of this
Slow m-commerce causes customer losses
Slow m-commerce causes customer losses

Want to know if your m-commerce online store is fast or slow? A tool developed by Google offers a complete report on the speed or slowness of m-commerce, that is, your online store, in just 30 seconds. Check it out below!

HOW TO MEASURE SLOWNESS IN M-COMMERCE

Measuring slowness in m-commerce is easy. All you have to do is open Test My Site , enter your online store's URL in the indicated field, and press "Enter". That's it! Right after that, the tool starts analyzing your m-commerce performance in aspects such as:

  • 3G connection
  • HTML / CSS
  • JavaScript
  • Usability
  • Speed
  • Compaction

In addition, the Test My Site feature also checks similar sites, information that is used for the purpose of comparing your store to other stores in the same industry.

Reports on slowdowns in m-commerce

At the end of the verification, the tool issues a statistical report for the following items:

  • Charging Time
  • Percentage of visitor loss due to loading time
  • Comparison with other companies in the sector

Tips for improvement

The feature also gives you the option to receive a report by email, which offers a list of tips (with informative links) for you to reduce the weight of your m-commerce pages and thus make it more agile. . Among these tips are actions such as:

  • Compress images
  • Enable browser caching
  • Eliminate render-blocking JavaScript and CSS code above the fold
  • Avoid redirects
  • Load visible content before CSS and JavaScript files
  • Reduce server response time

CONCLUSION

Now, we know that practicality is relevant to 81% of m-commerce consumers and speed is relevant to 71% of them, so it's very important that you get into the habit of checking and optimizing these characteristics of your online store.

Finally, would you like to learn more about testing tools for your m-commerce business? Then access the article " 5 tips for optimizing your online store for Google's mobile-first index " and get access to 5 more resources to analyze and optimize your pages!

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