If the news that " C&A invests in online store " was a confirmation that things are "going very well, thank you!" in the e-commerce sector , then with the entry of Domino's Pizza, it's clear that the business is really booming.
For those who don't remember, Domino's is an American pizzeria founded in 1960 that, with its current 145 employees working in more than 10 stores located in 70 countries, is perhaps the largest pizzeria chain on planet Earth. If you know of a bigger one, please correct me in the comments of this post.
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DOMINO'S PIZZERIA E-COMMERCE
Over the past two months, there have been numerous press reports about fires , cockroaches , and apps related to Domino's, and now, about the launch of its online store in Brazil, where customers can slice their products while the famous pizzeria slices the market.
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According to Roberta Moraes, from Mundo Marketing, Domino's:
- He intends to invest R$500 over the next 3 years in his e-commerce;
- It will initially accept orders via the website in 40 of its physical stores in Brazil;
- It will connect up to 75% of its Brazilian physical stores with its e-commerce website in 2015.
The brand's online store
Right off the bat, when you enter the pizzeria's online store , there's a disguised market research survey. The site asks for your zip code and house number to determine if they can deliver to you. But if the company doesn't have a physical store nearby, they also ask for your email address. This way, based on the number of emails coming from a particular region, the managers might be encouraged to build a store in the vicinity and send you updates in the future.
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Well, so far I haven't seen any, but I think sooner or later the first sponsored links for Domino's e-commerce will appear with keywords tailored to attract an online audience to your virtual store.
