Coworking is a shared space/office. It can be used together by freelancers, entrepreneurs, administrators and employees of companies of all sizes. Coworking e-commerce, in turn, is the workspace used by e-commerce professionals. Is it a good idea?
Advantages of an e-commerce coworking
Working in a dedicated coworking space for e-commerce professionals can provide you with several benefits, such as:
• Rooms with shared tables that favor the exchange of ideas about electronic commerce between people;
• Rooms with individual tables to carry out work that requires more focus and concentration;
• Meeting rooms for discussing projects, conducting courses, receiving customers and e-commerce partners, and other activities;
• Rooms with air conditioning, which offer more convenience for work;
• Sharing internet, water, electricity and other expenses;
• Coffee shop;
• Environment sanitized periodically;
• Periodic maintenance;
• Specific networking in the e-commerce area ;
• First-hand access to the e-commerce events calendar.
All these things allow a professional to get more focus on their e-commerce work than if they were working from an isolated office or a home office, for example.
Vtex e-commerce coworking
In early 2018, the multinational cloud commerce company Vtex launched Vtex Workspace , a coworking space entirely focused on the e-commerce sector.
The space is located in Vila Olímpia, a noble region of the city of São Paulo. It has:
• 80 seats in a shared environment;
• Auditorium for 20 people;
• Lounge;
• Meeting rooms;
• Videowall for workshops;
• Environment for happy hours and other events;
• Equipment for conducting webinars.
In addition to the advantages mentioned in the previous topics, Vtex Workspace offers:
• Perfect environment to generate opportunities in the e-commerce sector;
• Easier access to major industry events;
• Direct communication with the Vtex platform developers ;
• Direct communication with and between professionals from e-commerce agencies;
• More familiarization with the Vtex e-commerce platform.
Vtex currently operates in 20 countries and plans to expand to 30 more by 2022. The multinational's management aims to bring the Vtex Workspace concept to those locations where its presence is most impactful.
With this, it is expected that members of the Workspace ecosystem will be able to travel from one country to another and have an office infrastructure specially assembled for e-commerce wherever they are.
Is e-commerce coworking a good idea?
As we have been able to analyze throughout this article, e-commerce coworking is an excellent idea, because in addition to allowing its members to share costs, it facilitates exchanges, access to opportunities, direct communication with developers in the sector, etc., that generates more ability to compete in the market.

