Brazilian e-commerce continues to grow in 2018
Mastercard published the latest data from its retail indicator SpendingPulse, which showed a 23% growth in Brazilian e-commerce sales in January 2018 compared to the same period in 2017.
SpendingPulse is a monthly report released since early 2013.
It is based on the sales activities of the Martercard payment network.
Fastest growing e-commerce sectors
Also according to SpendingPulse, the Brazilian e-commerce sectors with the best performance in the aforementioned period were:
• Hobby and bookstore
• Electronics
• Furniture
On the other hand, the clothing and pharmaceutical sectors had a sales index below the previous index.
How to improve e-commerce sales?
There are many solutions to sell more and better in Brazilian e-commerce, but the main one is having a good e-commerce platform.
In other words, those who implement e-commerce using a top-of-the-line system are off to a good start, because in addition to helping them sell more, this type of technology offers greater scalability on commemorative dates and events such as Black Friday. .
Software for creating online stores that comes with systems like SmartCheckout , for example, facilitates impulse purchases and reduces shopping cart abandonment , which increases the chances of success in the sector.
Furthermore, it's important to have good Digital Marketing campaigns, which include Email Marketing, sponsored links, and Inbound Marketing, as these things help to surround leads at all stages of their Buyer's Journey.
