Selling on marketplaces can be the strategy that will increase your brand visibility and visits to your e-commerce. With more customer visits, you are sure to get more customers. Also, the initial investment is relatively low, which can be worth it.
First of all, however, it's worth explaining. A marketplace is an online shopping mall. It's an e-commerce website where different companies sell simultaneously. Within it, a technology called " payment splitting " automatically distributes payments among the parties involved. That is, between the merchants, banks, the marketplace owner, etc.
But wait! Before you start selling on marketplaces, you need to pay attention to four basic steps. Check out these steps below. And remember! If you can get the basics done right, then you're already halfway to success in online malls. Check out!
As soon as you can, also click on “ New marketplaces ”. Discover 10 recently launched marketplaces.
STEP BY STEP TO SELL ON MARKETPPLACES
The basic steps you need to take to start selling on marketplaces are:
01 - Registration and integration
There are several types of marketplaces. Some enable consumers to sell to other consumers. Others, however, enable companies to sell to end consumers. Still others allow companies to sell to other companies. Therefore, you must first find out what your business is in this medium.
Once you've done that, access the homepage of the marketplaces you intend to join. Once there, find out what documentation is needed to register. After registering, integrate your product catalog and start selling.
There are e-commerce platforms like VTEX that simplify the process. VTEX has a plug-and-play system that integrates easily. It connects your store to Mercado Libre, Walmart, etc., and even Google Shopping.
It's also possible to integrate with marketplaces through so-called hubs . Hubs facilitate product registration. They provide more convenience for editing products and listings. Furthermore, they allow for centralized customer service.
02 - Publicity and sales
Right after registering your products, start advertising them. Use the paid ad systems built into the marketplaces themselves. Or, if you prefer, advertise with Google Ads, Facebook Ads or another Ads platform.
Although marketplaces receive thousands of visitors, it's always a good idea to give your sales pages extra visibility. Remember, the more visits these pages receive, the greater the chances of conversion. So, make the most of sponsored ads!
03 - Logistics and delivery
It's not enough to sell, you have to deliver. So, the best thing to do is to join marketplaces that have integrated delivery systems. Thus, you can offer the best shipping options and retain your customers.
Furthermore, use systems that allow you to unify your inventory. This way, you won't run the risk of selling the same product twice (once in your online store and again on the marketplace). Integrate a good OMS into your operation and avoid these and other problems.
04 - Service and after-sales
In Brazilian e-commerce, only 1 out of every 100 visitors to a sales page buys. This leads us to ask, what happens to the other 99? Well, most of them leave without buying because they can't answer questions.
Therefore, it is good to have an e-commerce attendant in the company. This professional must be trained. He must be available to assist with purchases.
Furthermore, after the delivery is made, it's always good to do post-sale follow-up. At this time, ask the customer via email if everything went well. If possible, conduct a Net Promoter Score survey.
SELLING IN MARKEPLACES: GROWING GRADATIVELY
As you can see, there is a bureaucratic process to be able to sell on marketplaces. The tip, then, is to start your business in a single marketplace. Set out for new challenges only after acquiring some experience in this first venture.
Optimize your operation on an ongoing basis. Like a chess player, improve the position of your pieces with each move. So, at any time, this accumulation of improvements will lead you to a winning situation. Then all your work will have been worth it.
As soon as you can, also click on " Niche Marketplace " and read a complementary post.
