How to set up a virtual makeup store: know the methods of entrepreneurship
With more and more women gaining access to the internet and online retail shopping , many entrepreneurs have been looking into how to set up an online makeup store. Read on for some basic tips on how to do so.
How to set up a virtual makeup store: the entrepreneurship stage
Before creating an online store, you will need to develop a business. At this point, I recommend that you choose one of these three methods or combine all three for best performance:
1. Business Model Method:
Ideal for creating a theoretical representation of your business. The Business Model (BM) will allow you to organize your makeup product mix, value propositions, and other items. Read the book " Business Model Generation " by Alexander Osterwalder to better understand how to use this tool.
2. Business Plan Method:
The Business Plan (BP) is a comprehensive document focused on structuring the conception, administration, marketing, logistics, operation, and other areas of the business. Read the Sebrae guides on this resource and also the book " Luisa's Secret ," by author Fernando Dolabela, to learn how to develop the perfect BP for your online makeup store.
3. Startup E-commerce Method:
The Startup E-Commerce (SE) method requires minimal theoretical planning at the beginning. This is because all the main aspects of the business (including the online store) are tested in practice in an economical way (without waste). I recommend reading the book " The Lean Startup " by Eric Ries to better understand this method. Also read "Start Your Lean Startup" by Ash Maurya.
How to set up a virtual makeup store: the choice of e-commerce platform
How to set up an online makeup store: sooner or later you will have to use a top-of-the-line e-commerce platform like VTEX
The e-commerce platform is the system with which you will create and manage your virtual makeup store. Choosing the ideal platform depends in part on the entrepreneurship method you have chosen.
For example, if you've been planning your business for a few months through a PN, then at some point you may have realized the importance of starting right away with a top-of-the-line platform.
This could happen because the PN will show you that if you start with a second-tier platform, you will have to perform a costly e-commerce platform migration in the future.
On the other hand, when working with MN or SE methods, second-tier platforms will help you test concepts, products and services in a cheaper, not to say free, way, however, with many limitations.
Regardless of the planning method, when your online store needs to grow or scale , there's no way around it. In other words, you'll have to rely on a top-tier e-commerce platform like VTEX , for example.
How to set up an online makeup store: general tips
How to set up a virtual makeup store: give your touch
I have already commented on the processes of entrepreneurship and the choice of the e-commerce platform that partially answer the question “How to set up a virtual makeup store?”. Now, I will present some general tips:
• Saturated market:
The makeup products market has thousands of consumers, however, it is also quite saturated with offers. There are many small online stores in the business. In addition, stores such as Extra and Submarino also sell products in the sector. So, the business is trying to act within a niche with few competitors and/or trying to sell products that are not yet very common in Brazil. So bet on differentiation.
• Providers:
Search for makeup product suppliers for your online store on Google. Type in terms like "makeup suppliers," "makeup wholesaler," "makeup manufacturer," "makeup distributor." Check out the products they offer and try to put together a winning product mix.
• Samples:
Many makeup shoppers like to test the product before buying. So it might be a good idea to create a business model that allows you to offer samples to people. How about, for example, using a subscription business model? Thus, you can send samples so that people can assemble a monthly “basket” of personalized products.
Finally, in addition to the virtual store, you can sell makeup services. Or, perhaps, offer discount coupons at certain salons and beauty institutes. Have your way! Get to work!
