Hello, hello, friends of the Agência e-Plus blog! All good? Today I bring you the success story of the bistro Charlô, which recently used the Vnda platform to create an e-commerce where it started to sell food and drinks and, in this way, earned more than R$2 million in just 1 month. Follow this case soon!
MEET CHARLÔ
Charlô is a bistro that sells premium ready-made dishes such as gnocchi, codfish stews, ravioli, and shrimp salads, among others. In addition, it also sells frozen foods, desserts, grocery items, and specialty drinks .
- Read too: "e-grocery: what is it and how to implement it"!
Founded in the 1980s by Carlos Thomaz Whately Neto, Charlô has become, over its 40 years of existence, a reference in the gastronomic scene in the city of São Paulo. Today it is, without a doubt, one of the most famous bistros in the Jardins region. It has a base of more than 50 thousand customers.
With state-of-the-art technologies in the kitchen, trained professionals, top-notch ingredients, top suppliers and a salon with a breathtaking look, Charlô usually delights customers at its headquarters on Rua Barão de Capanema.
However, with the 2020 lockdown due to the coronavirus pandemic, the bistro had to temporarily close its doors. That's when the idea arose to sell its products and dishes online. In other words, Charlô opened an online store using the Vnda e-commerce platform. Learn more below!
THE CHARLÔ PROJECT WITH THE VNDA PLATFORM
As mentioned, in 2020, due to the Covid-19 pandemic, Charlô needed to carry out a digital transformation. For the brand's survival, the bistro that operates in a house in Jardins had to start making sales via the internet.
To this end, the company's management first invested in Google. But it was soon seen that to make sales in the gastronomic sector via the internet it was necessary to have a tool that offered greater customization. Therefore, it was decided to create our own e-commerce platform.
The platform itself, however, started to generate many expenses and maintenance costs. Therefore, Charlô's directors decided it was time to start using a ready-made platform. Soon, they started researching the market and discovered that the Vnda platform was perfect for the project.
SOLUTIONS
With Vnda, Charlô was able to scale its business online more easily . Among the platform's main solutions for the bistro project, I can mention, for example:
- O front-end customizable, which makes it easier for Charlô to showcase the texture, colors and charm of his dishes and products;
- The tool omnichannel Direct, with which sellers can send menus with suggestions to customers and close orders via WhatsApp, with commissions calculated within the tool itself;
- Functionalities for creating promotions, giveaways, coupons and sending emails;
- The order detailing feature with options for identifying sizes, flavors, ingredients and other characteristics.
Through these and other solutions on the Vnda platform, Charlô was able to quickly leverage his online sales operation. The results arrived in a very short time, as can be seen in the next topic of this article. Keep reading!
RESULTS OF THE CHARLÔ PROJECT WITH THE VNDA PLATFORM
Through the Vnda platform, Charlô achieved:
- 80% of the brand's revenue in 2021 came from e-commerce;
- 20% of the brand's total revenue comes from the e-commerce channel;
- R$2 million (more than) in sales in December 2021;
- 30% growth in the e-commerce channel per year (2022 data).
Vnda, in short, could be the platform you were looking for to set up your e-commerce, be it gastronomy or another category. So do like Charlô, implement a virtual store with the Vnda platform and be more successful!
HOW TO IMPLEMENT A PROJECT WITH THE VNDA PLATFORM?
To implement or evolve an e-commerce platform using Vnda, rely on the technical support of Agência e-Plus. Agência e-Plus is Vnda certified and therefore qualified to create, migrate, integrate, evolve, redesign, manage , promote, support, advise, consult, and provide training using this technology.
With over 10 years in the market, e-Plus Agency has already carried out e-commerce projects for more than 400 companies around the world, including Pierre Cardin, Speedo, Probel, Torra , Sonda, Xerox, Le Coq Sportif, Gregory , Pirelli and many others.
Wherever you are, you can hire the e-Plus Agency to carry out your e-commerce project with the Vnda platform. To do so, just click the button below and start a conversation with our team via the messenger app right now:
