From the English language, the word “grocery” means grocery store and the acronym “e” is the abbreviation for electronic commerce. E-grocery is, therefore, a term that gives its name to the commerce of food and goods for domestic use via electronic devices, especially on the internet.
According to an article in E-commerce Brasil , the food and beverage sector has experienced the most growth in recent months. Online sales of some products in this sector have increased by over 1000%. And if this trend continues, e-grocery has the potential to become one of the most important e-commerce categories in the coming years.
That's why many small and medium-sized grocery and regional market owners like you are already planning and implementing online stores. That is, they have physical stores, but now they also want to bet on e-grocery. Is it worth it? Find out the answer then!
As soon as you can, also click on “ 50 years of e-commerce via the internet ” and read a complementary post.
ADVANTAGES OF E-GROCERY
There are benefits for everyone. For example, in e-grocery consumers can:
- Buy on any day and at any time;
- Buy from anywhere with internet access;
- Select products and close orders in an easier and more agile way;
- Escape the stress of traffic congestion;
- Avoid wasting time in queues;
- Escape from agglomerations and, in this way, stay away from Covid-19;
- Pick up products at the door of a physical store or receive them at home.
As you can see, in e-grocery the shopping experience improves because it becomes more practical, faster and safer. Once a consumer experiences this service for the first time, it is very difficult for him to return to his previous condition, which takes time and causes stress.
On the other side, that is, on the side of traders, there are also many advantages. When opening an e-grocery you can, for example:
- Sell cleaning items, food, drinks, hygiene, bakery, utensils and more online;
- Supply consumers in your neighborhood, district or city in a more practical way;
- Take advantage of the category's growth and grow together;
- Grow more than your competitors who prefer to stay only in physical retail;
- Conquer the new generations of consumers who were born connected;
- Sell uninterrupted, that is, 24 hours a day, every day of the year;
- Promote your product pages beyond regionally, ie nationally.
And then what do you think? Tell me if e-grocery is not a good idea? How about starting now to assemble yours? Count on this sales channel and increase the power of your business!
HOW TO BUILD AN E-GROCERY
Basically, to set up an e-grocery you must go through the following phases:
Entrepreneurship, legalization and regularity:
The first step is to put your project on paper. Use entrepreneurship resources such as the Business Plan and Business Model Canvas for this . Then, open a company, that is, legalize it. Finally, maintain tax compliance.
If you already have a registered company, then be sure to adapt your CNAE (National Classification of Economic Activities) code to reflect e-commerce . You will certainly need to hire an e-commerce accounting firm to help you with these procedures.
E-commerce implementation:
After resolving the bureaucratic issues, move on to the e-commerce implementation phase . Choose the best e-commerce platform for your project. If you already have a physical grocery store or market, then opt for a unified commerce platform.
To create the layout and design of your online store, upload your product catalog, and handle other necessary steps, seek help from an e-commerce agency . The e-Plus agency, for example, has already developed online stores for over 300 entrepreneurs from within and outside of Brazil.
Disclosure:
As soon as your e-grocery has been launched, start investing in advertising. Mainly publicize the product pages of the online store. That way, consumers will be much closer to clicking the “Buy” button.
Test multiple ad campaigns for the same product. Check which campaign generates the best ROI and double its budget. Optimize the campaigns that aren't performing well. Use Performance Marketing to continuously improve.
CRITICAL POINTS WHEN ASSEMBLY AN E-GROCERY
When planning your e-grocery, keep these critical points in mind:
Storage:
You will undoubtedly work with perishable products and, therefore, define how you will store them. Use warehousing techniques such as First In First Out to handle goods and their expiration dates.
Separation:
Have one or more professional order pickers, depending on demand. Train them so they can cross-sell and upsell via WhatsApp with customers while picking products.
Delivery fee:
Define at least two delivery modes. The first one could be the withdrawal at the door of a physical store. And the second must be the traditional delivery to the customer's residence. It is up to the customer to choose the best option for him at the moment.
After sales:
Use tools like Net Promoter Score and Hotjar to learn more about your customers. Find out how much they like or dislike their shopping experience on your e-grocery store. Heed the feedback and do your best to improve and sell more.
Remember, by creating an e-grocery store and promoting it daily through sponsored link campaigns for e-commerce, your chances of standing out in your region increase. Soon your brand will become much better known and may even cross borders.
As soon as you can, also click on " How to set up an online supermarket " and read a complementary post.
