There is something new in the electricity sales sector. Brasil Comercializadora opens an energy marketplace. With this online tool, the institution mainly intends to automate and facilitate negotiations in the “free market”.
Namely, the “free market” mentioned here is a situation in which companies such as gyms, markets, factories, etc., buy energy from different concessionaires. These companies negotiate prices, period, payment, amount of energy and other conditions.
It is different from the “captive market”, where it is possible to buy from just one dealership. Therefore, in this case, the buying company must comply with all the terms of the selling organization. In other words, there is no way to negotiate.
In the “free market” since it was founded in 2012, Brasil Comercializadora takes a step forward by launching a marketplace. With this idea, the institution evolves in the digital transformation, which will certainly give it more power of action in the medium and long term.
Check out how this marketplace works. Discover the advantages of registering and joining the program. Finally, discover how to start creating your own marketplace in any business segment!
As soon as you can, also click on " What is a marketplace? " to read a complementary post.
BRASIL COMERCIALIZADORA INAUGURATES MARKEPLACE: SEE HOW IT WORKS NOW
The Brasil Comercializadora marketplace works as follows:
REGISTRATION
Energy buyers and sellers perform registration on the platform. To do so, they mark a profile (see next topic). Subsequently, you must inform the CNPJ, company name, username, e-mail and password.
Profile
Among the profiles that can be marked are those of self-producers, traders, special and free consumers, distributors, exporters, importers, generators and independent producers.
Cards
The buy and sell proposals are displayed in online card formats. Each card contains a lot of energy with information such as “denomination”, “type”, “date”, “availability”, “quantity”, etc., in addition to the “Buy” and “Notice” buttons.
Against proposals
After choosing a service, the buyer fills in a form, in which he provides fundamental data for closing the deal. He can make a counter offer. In addition, you can ask questions in real time with Brasil Comercializadora traders via chat.
In addition, the marketplace has a " push notification " system. Therefore, by subscribing to this service, platform users are notified when new offers and responses to their counter-offers become available.
Access and read our article " Vivo launches marketplace " to learn more about Telefônica Brasil's platform for digital transformation solutions, both SaaS and IaaS.
ADVANTAGES OF BRASIL COMERCIALIZADORA MARKETPLACE
According to what was announced in the press, in the Brasil Comercializadora marketplace, companies buying and selling energy will be able to enjoy benefits such as:
- Safer trades;
- More practical display of the main information of each service;
- More speed in the presentation of offers;
- Easier decision-making;
- More agility in negotiations;
- More information about the services;
- More transparency in the energy purchase and sale processes.
It's worth remembering that the Brazilian Association of Energy Traders (Abraceel) estimates a 20% reduction in energy consumption due to the Covid-19 crisis. This, in turn, could generate losses of R$ 5 billion in 2020 in this sector. In this scenario, by facilitating the purchase of energy via the internet, a marketplace can also function as a recovery measure.
When you can, click on “ Unified Commerce Platform ”. This way, you will learn how to integrate physical and online sales channels to improve the consumer shopping experience.
HOW TO BUILD A MARKETPLACE IN YOUR ACTIVITIES SECTOR
What is your sector of activity? Are you in the Food, Fashion or IT business? Electronics, Beverages or Cosmetics? It doesn't matter. What matters is that whatever your area of expertise, there is room for the creation of a marketplace.
In a marketplace you can earn a commission on sales made by third parties. Imagine having, for example, a marketplace with 100 sellers and each of them selling BRL 20 per month. Together, they would earn BRL 2 million. In this scenario, a 5% commission would yield BRL 100 to the marketplace owner in the reported period.
Note that I only mentioned 100 sellers. But to give you an idea, there are companies that start with 200 sellers, such as Grupo Martins , which launched a marketplace in Brazil in 2019.
In any case, the first step in starting your marketplace is planning. Do this using entrepreneurship tools like the Business Model Canvas and Business Plan, among others. Soon after, look for investors who can bet on your idea. Finally, start a business (if you don't already have one).
With all the bureaucratic aspects completed, hire an e-commerce agency to develop the marketplace. Prefer agencies that use platforms like VTEX , which has a 100% editable CMS, making it easier to create and optimize the layout/design . Finally, launch the marketplace and invest in digital marketing to attract both buyers and new sellers.
Access and read our article " How to create a marketplace " as well. Get basic tips for setting up your online shopping mall for products and/or services!
